Brands Ambassador Africa is a PR marketing, brand communication reality show that seeks to divulge an icon who will serve as a commercial broker to restore young and dying brands to foster global socio-economic enhancement was launched in Accra on Friday, the 2nd of March 2018 at Tomreik Hotel-East Legon.
The show, a top program organized by Media Men Ghana Ltd, a media consultancy ultimately aims to interlink the social and corporate sectors, while impacting positively on its associate brands, immediate communities and charities (how). It is also to promote diligence, professionalism and excellence among young professionals to serve as a platform for displaying quality employee materials who are scouting for employers and build an outstanding trade icon for the locally produced products.
The reality show is of essence and relevance and was birthed from the desire to reduce unemployment rate among the African youth from tertiary institutions, educate the public with regards to the difference between brand image and brand ambassador, and to give relevant knowledge to the consumer in order to inspire an informed consumer choice, healthy lifestyle and acquiring quality and value for money. It will also serve as a platform for the display of their skills and talents to make them employable to foster significant growth in Africa.
Madam Efua Jecty, the Head of Corporate Operations of the Consultancy said “It is in this vein that Media Men Ghana developed the concept of a PR/Marketing reality show to nurture ideal brand ambassadors. It is a special initiative for corporate Africa with prime focus on corporate Ghana in its first instance”.
She said the show is distinctly designed to realize the most outstanding candidate, unparalleled in “looks and competence”, to be the face and mouthpiece, as an ambassador for the associate brands, to help boost the brands’ market appeal, market value and productivity. The event’s activities are designed to ensure quality return-on-investment and productivity of its associate brands to enhance socioeconomic growth across board.
She continued by saying “Twenty-two (22) most outstanding, smart and presentable young professionals and wannabes with excellent knowledge and exceptional niche in brands communication between the ages of 18 and 35 years, with tertiary qualification or its equivalent shall be selected from 20 African countries, housed in Ghana and groomed for 13 weeks to unearth Africa’s first youth oriented Corporate Model”.
‘The 20 African countries have been grouped into four (4) zones with GHANA, BENIN, TOGO, COTE D’IVOIRE and BURKINA-FASO representing zone 1, NIGERIA, CAMEROON, GABON,
CONGO and ANGOLA representing zone 2, MALI, LIBERIA, SENEGAL, SIERRA LEONE and GUINEA representing zone 3 and SOUTH AFRICA, CONGO BRAZZAVILLE, BOTSWANA, ZAMBIA and KENYA representing zone 4,’ She said.
Meanwhile, the entire operations of this organization shall be under the supervision of a set higher body dubbed the “Supreme Counsel”, made up of selected heads of brands communication and marketing departments of sponsoring institutions.
‘The auditions will take place in two phases. Phase one comprises of 3 online (social media) dynamics or steps that will be executed by applicants on our website, Facebook and or Instagram handles. Phase two is the zonal audition and will take place in the designated countries or zone centres for each zone. The final audition for zones 1, 2, 3 and 4 will be held in Ghana, Nigeria, Senegal and South Africa respectively. Details of each phase will be publicized as and when necessary. In the first instance one candidate will be selected from each country with the exception of Ghana as the host country, where three candidates will be offered the opportunity to partake in the competition. After the second edition of the show, the other African countries will ballot to host the show and each year, the hosting country will have leverage thus, have the highest number of entry or contestants in-house. The main launch of this novelty will be organized in September to usher the qualified contestants into the house after the overall scouting’, she said.
Madam Jecty mentioned that the Brand Ambassador Africa winner would have a car, 12 months working contract with the major brands, a cash prize of Gh₵ 100,000.00, a fully furnished apartment for a year, a laptop, mobile phone & tablet, gets to be the host of the Brands Ambassador TV Show as well as the co-host of the next season. He or She will also manage a highly patronized online sales and marketing portal and be the cover-model for a trendy BAA magazine for the targeted industry and associate brands.
In lure of demonstrating the event’s vast and clear motive of revamping the distinct brands of Africa, the event in its inception has adopted the most promising African spirited musical brand – SHERIFA GUNU- as its major art brand, who shall be projected on all event major platforms in other to entrench the brand to elevate the spirit and ingenuity of the African art. This gesture will be accorded to every country that is privileged to play host to the Brands Ambassador Africa Reality program.
The brands to be featured on the show have been categorized into 6 main sectors namely food, water and beverage as one, media and IT as another, telco and finance as the third, real estate as the fourth, bedding and decor as the fifth and finally automobile. No two competing brands will be featured on the show as such each major brand will benefit from exclusivity’.