Exclusive!!! Experience This Year’s “Entrepreneurship Hub Africa” this September. Save The Date!!

Entrepreneurship Hub Africa is an entrepreneurial enclave with the vision to reach millions of entrepreneurs across the continent and diaspora to meet together at one setting to network,share ideas and solve issues plaguing our continent.

EHA converges change leaders across the globe in various fields on one platform to have discussions on Africa’s growth.

EHA is the flagship event of City Broadcast GH and curated by Moses B. Arthur. Our goal is to bring together bright minds to give talks that are idea- focused and on a wide range of subjects,to Foster learning, inspiration and wonder – and provoke conversations that matter.
Through inspiring keynotes and educational breakouts, plus tons of networking, you will learn to be even more audacious and bold than you are now – free to grow your mind, grow your business, and grow your bottom-line.

EHA 2018 would feature industry disrupter’s,seasoned entrepreneurs, and the best and the brightest business talent. It features world-class content, from back- of- the- napkin ideas to champagne- popping exits, across a day of keynotes, interactive how- to sessions, thought provoking moments. We are igniting an African entrepreneurial community of doers and thinkers.

Guys….You don’t wanna Miss this…Go get your tickets and thank Me Later..
#EHA2018 #AfricaRerising
#TheGatheringOfAfricanGiants

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Exclusive!!!It’s the YOUNG ACHIEVERS SUMMIT & AWARDS 2018 – Book Free A Seat Now!!!!

YOUNG ACHIEVERS SUMMIT & AWARDS is on Thursday 9th August and FRIDAY 10th August 2018.

Venue: British Council, Accra
10am to 5pm each day.

Book your free seat now on
http://www.twentyplusgh.com/freeseat

Event sponsored by @maltaguinnessgh @nmjghana @sampleteqprintz @bfcabservice @topbrightconsultancy @imentorugh @phebcollections

For more info call 0553016870
#YAS2018 #YASAWARDS2018
@youngachieverssummit

LAUNCH OF ATOMIC HILLS PRESBY YPG’S HOMECOMING CELEBRATIONS.

Come 29th of July, 2018 at 8AM, the Atomic Hills Presby Church, Young People’s Guild together with her Past, Present and Future members will sound the trumpet for the long awaited “events” of the second edition of her HOMECOMING CELEBRATIONS. To begin…

This year’s celebrations is said to have a wonderful,exciting and informative lineup of activities, however this article will address that of the 29th which is the LAUNCH, TALENT FAIR & SYMPOSIUM DAY…

On reaching the premises of the Atomic Hills Presby Church, you will be *greeted and welcomed* by wonderful beautiful ladies or handsome gentlemen with Plaque Cards. Moving to the Entrance of the Auditorium, you will be met by another set of ladies and gentlemen with an infectious smile who will offer you a comfortable place to sit…
USHERS will be in the very colourful Homecoming branded Tshirt

It will be very difficult to walk in the premises of the church & into the auditorium without noticing a banner or flag of this year’s Homecoming. The M.O.G Rev. Samuel Ofori will help us launch it by prayer and will encourage all past present and future members of the guild to participate in the activity.
By 9am the TALENT FAIR VILLAGE will be ready to exhibit the treasures in our guilders… from food to clothing and artifacts.
These items may not be for sale but those who made them can be contacted for further assistance if anyone is in need of their services.
The Village will be open from 9am to pm.. However, it will be reopened at 6:30pm during the Guild Homecoming Symposium
At 6:30pm the guild will formally sit.

There will be Choreography from guilders, poetry, then 10mins Exhortation from one of our fathers Evangelist S.A Asare on the theme; IT’S GOOD WE ARE HERE.
Soon after this Exhortation we shall have Discussions with some *Past* and *Present* members of the guild. Among them will be the Minister In Charge of the church and others… They shall look at the IMPART OF THE CHURCH ON THE YOUTH AND THE IMPACT OF THE YOUTH ON THE CHURCH..

We believe a clear head way will be given after this discussions in order to help the church and guild in its policy directions.

Of course we can’t end until we take certain fond memories and the impact the guild has created in the hearts of the past and present members.
We shall officially launch the Signage project…

We shall then take announcements and bring the 29th Session to an end.
Participants will be led to look at some of the talents exhibited as well before leaving the premises.

Things to Consider in Building a Global Business Relationship for Your Brand.

Richmond Engel Bennah

The role of Cross Cultural Communication in stakeholder relationships

Any business that seeks to go global and reach a wider network of customers must be willing and prepared to satisfy customer needs based on the demographic factors of culture especially.

Business relationships differ across countries as culture plays a central role in helping business leaders understand how customers from diverse socio-economic, cultural and political backgrounds react to their products, services and business relationships. Service companies especially must tailor their services to suit unique demands of their customers from different backgrounds. Cultural differences must be recognised by business leaders and married into company policies when conducting business or building a business relationship outside an organization’s traditional market or home country. This will help businesses from offending their customers through the delivery of their services. Customer assessment surveys and reviews can be conducted to test the market before penetration.

Also useful feedback from similar expatriate companies in the same industry can be used to understand the consumer behaviours of customers living in countries the business wants to enter in. Entering into a new market with an existing product or service can be tricky because of factors such as customer perception of a product or service. Thus businesses can first visit the countries they want to do business in as tourists to understand local customs and traditions relating to the way of doing business in those countries. Also, identifying key stakeholders and consumer segments that readily identify with the company’s product or service can easily help a business with market penetration in a new market. Essentially, services should be tailored to feedback or results analysed from data on user customization preferences.

Employing a diversified workforce, especially a greater percentage of employees in the new market can help the business scale up quickly and also promote trust in the business relationship between an organization and its local market.
Various communication tools and channels can be used by an organization seeking to enter into a new market. Aside organising hands-on and periodic customer care training for its workforce to meet the different needs of doing business with customers from diverse backgrounds in a new market, face-to-face interaction with indigenes or citizens in the new market will help identify the right questions and factors that businesses must consider. To make this effective, organizations can build local connections in the new market for over a year before entry. This will help them gather all the relevant information necessary to successfully launch and become sustainable in the new market.

Jennifer Wealth

Culture, Ethics and Social Responsibility

Being socially responsible is fundamental to the growth of every organization. Although most business entities see social responsibility as a mere legal chore to avoid a bad name, others actually capitalise on social responsibility to promote brand equity and brand power. Social responsibility does not only help an organization enlarge its market share. It also gives businesses a foothold in their respective markets and indirectly sets them above competition. For example, a business that is highly socially responsible would not have to spend more money on advertising campaigns to push away competitors and promote their products because instinctively, customer perception of brand equity and the socially responsible activities of the business will make customers patronise their products. Socially responsible businesses enjoy more customer goodwill as compared to businesses that are not in their entirety socially responsible.
Ethics is generally what people or society views about being right or wrong in any given situation. What is considered ethical behaviour or as being right and wrong varies across various cultures. For example, a business could require its employees to dress a certain way or give favours to certain classes of customers based on the core values or policies of the business. This specific way of dressing or service approach may be seen as insulting in a different market based on culture. For example, in the USA a customer service attendant may engage a customer using hand gestures such as a thumbs up to appreciate the customer.

This may however be seen as insulting in Asian countries like Japan. Company policies for an organization should differ when doing business in different socio-economic, cultural and political backgrounds. Also, stakeholders such as governments play a key role in ethical decision making for businesses. The way a company may publish its annual reports or findings may be seen as ethical in one country and unethical in another. This may be because of the channels used in communicating the reports or the tone of language in the reporting structure. Global businesses can do well and understand matters involving ethics in doing business across different cultures generally through observation. This is because what may be considered ethical may not always be written down in an “ethical handbook”. With time, expatriate companies in new markets and cultures can analyse and understand issues on ethics generally by observing customer reactions and government behavioural responses to their business activities.

The brand as a means of international communication

The power of a brand is key in determining the useful life of the brand. A brand should communicate clearly what it stands for without creating any room for assumptions or uncertainty in the minds of its target market. “Born-global” organizations are organizations whose structure and business activities are specifically tailored to reach a globally diverse market. Thus, for born globals, marketing campaigns such as advertising and promotion are done differently based on the type of market in which the advertising is being done. This helps the brand prevent any forms of scandals that may tarnish its brand image. For example, in marketing a skin product in western European countries, models used for the advertising campaigns may be allowed to show a bit of skin as they apply the skin products on their body surfaces. This may be seen as acceptable because of lifestyle in those countries. However, the same advertising videos and imaging will not be acceptable in Arab countries where women especially are required to cover their bodies extensively. Thus, a different approach to branding and advertising will be required in this case.
Branding speaks a lot and creates an impression in the minds of customers. Factors like customer care experiences are usually top of the pile on the reasons why customers may patronise an organization’s product or service from another organization. Information on brand perception can be conducted through surveys and mystery shopping.

By: Richmond Engel Bennah & Jennifer Wealth

Richmond Engel Bennah (Writer, Business Developer, Brand Evangelist)
Contact:richmondbennah@gmail.com

http://www.amazon.com/richmondengelbennah

Exclusive: Dizii Drops His Latest Banger “IDK” Remix

Ghanaian newest sensation Nana Kwarteng Duffour known by his stage name as Dizii is set to take the Ghanaian music industry by storm.
Dizii is a Ghanaian musician whose passion for music started at the tender age of nine years, while he was still in primary school. His genre of music transcends continents as he has songs in hip-hop, afro pop, RnB, Trap music, etc.

Born in December 1997, Dizii had my primary education in Association International school and his Junior High education in St. Pauls Lutheran school. He further went on to Pope John senior high school and is currently studying in Lancaster University Ghana.
In an interview with Dizii he had this to say,
‘’I’ve always had a passion for music. I developed this passion back in primary school at a really young age. Can’t really remember but think it was between 9-12-year-old. I wrote poems, was in my high school choir, used to freestyle rap and battle with a few friends’’.

‘’I recorded my first song (more likeba freestyle) in 2015 with a few friends. After that song I went on to record many songs some of which I haven’t released yet. I’ve always seen music has always been a passion and a way of expressing myself’’.
‘’I currently have a song which I recently released which is a remix to my first pro song IDK. I’ve got a Solo EP coming out this year and a collab EP also coming out next year with one of ma pals, called Zeke by the way. I really hope to make the best outta music one day and also have my music heard by thousands’’.