Things to Consider in Building a Global Business Relationship for Your Brand.

Richmond Engel Bennah

The role of Cross Cultural Communication in stakeholder relationships

Any business that seeks to go global and reach a wider network of customers must be willing and prepared to satisfy customer needs based on the demographic factors of culture especially.

Business relationships differ across countries as culture plays a central role in helping business leaders understand how customers from diverse socio-economic, cultural and political backgrounds react to their products, services and business relationships. Service companies especially must tailor their services to suit unique demands of their customers from different backgrounds. Cultural differences must be recognised by business leaders and married into company policies when conducting business or building a business relationship outside an organization’s traditional market or home country. This will help businesses from offending their customers through the delivery of their services. Customer assessment surveys and reviews can be conducted to test the market before penetration.

Also useful feedback from similar expatriate companies in the same industry can be used to understand the consumer behaviours of customers living in countries the business wants to enter in. Entering into a new market with an existing product or service can be tricky because of factors such as customer perception of a product or service. Thus businesses can first visit the countries they want to do business in as tourists to understand local customs and traditions relating to the way of doing business in those countries. Also, identifying key stakeholders and consumer segments that readily identify with the company’s product or service can easily help a business with market penetration in a new market. Essentially, services should be tailored to feedback or results analysed from data on user customization preferences.

Employing a diversified workforce, especially a greater percentage of employees in the new market can help the business scale up quickly and also promote trust in the business relationship between an organization and its local market.
Various communication tools and channels can be used by an organization seeking to enter into a new market. Aside organising hands-on and periodic customer care training for its workforce to meet the different needs of doing business with customers from diverse backgrounds in a new market, face-to-face interaction with indigenes or citizens in the new market will help identify the right questions and factors that businesses must consider. To make this effective, organizations can build local connections in the new market for over a year before entry. This will help them gather all the relevant information necessary to successfully launch and become sustainable in the new market.

Jennifer Wealth

Culture, Ethics and Social Responsibility

Being socially responsible is fundamental to the growth of every organization. Although most business entities see social responsibility as a mere legal chore to avoid a bad name, others actually capitalise on social responsibility to promote brand equity and brand power. Social responsibility does not only help an organization enlarge its market share. It also gives businesses a foothold in their respective markets and indirectly sets them above competition. For example, a business that is highly socially responsible would not have to spend more money on advertising campaigns to push away competitors and promote their products because instinctively, customer perception of brand equity and the socially responsible activities of the business will make customers patronise their products. Socially responsible businesses enjoy more customer goodwill as compared to businesses that are not in their entirety socially responsible.
Ethics is generally what people or society views about being right or wrong in any given situation. What is considered ethical behaviour or as being right and wrong varies across various cultures. For example, a business could require its employees to dress a certain way or give favours to certain classes of customers based on the core values or policies of the business. This specific way of dressing or service approach may be seen as insulting in a different market based on culture. For example, in the USA a customer service attendant may engage a customer using hand gestures such as a thumbs up to appreciate the customer.

This may however be seen as insulting in Asian countries like Japan. Company policies for an organization should differ when doing business in different socio-economic, cultural and political backgrounds. Also, stakeholders such as governments play a key role in ethical decision making for businesses. The way a company may publish its annual reports or findings may be seen as ethical in one country and unethical in another. This may be because of the channels used in communicating the reports or the tone of language in the reporting structure. Global businesses can do well and understand matters involving ethics in doing business across different cultures generally through observation. This is because what may be considered ethical may not always be written down in an “ethical handbook”. With time, expatriate companies in new markets and cultures can analyse and understand issues on ethics generally by observing customer reactions and government behavioural responses to their business activities.

The brand as a means of international communication

The power of a brand is key in determining the useful life of the brand. A brand should communicate clearly what it stands for without creating any room for assumptions or uncertainty in the minds of its target market. “Born-global” organizations are organizations whose structure and business activities are specifically tailored to reach a globally diverse market. Thus, for born globals, marketing campaigns such as advertising and promotion are done differently based on the type of market in which the advertising is being done. This helps the brand prevent any forms of scandals that may tarnish its brand image. For example, in marketing a skin product in western European countries, models used for the advertising campaigns may be allowed to show a bit of skin as they apply the skin products on their body surfaces. This may be seen as acceptable because of lifestyle in those countries. However, the same advertising videos and imaging will not be acceptable in Arab countries where women especially are required to cover their bodies extensively. Thus, a different approach to branding and advertising will be required in this case.
Branding speaks a lot and creates an impression in the minds of customers. Factors like customer care experiences are usually top of the pile on the reasons why customers may patronise an organization’s product or service from another organization. Information on brand perception can be conducted through surveys and mystery shopping.

By: Richmond Engel Bennah & Jennifer Wealth

Richmond Engel Bennah (Writer, Business Developer, Brand Evangelist)
Contact:richmondbennah@gmail.com

http://www.amazon.com/richmondengelbennah

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Exclusive!! itel Debuts Three Smartphones on Android™ Oreo™ System (Go edition) in Ghana!

itel, a mobile phone brand committed to providing budget-friendly, high quality products boasting excellent user experience under TRANSSION Holdings, has announced to launch its first three smartphones which run on the Android™ Oreo™ operating system (Go edition) – itel P32, A32F and A15, into the Ghana market.

itel is one of the first global mobile phone brands to partner with Google on the Android Oreo project. In line with itel’s commitment, this initiative aims to benefit the brand’s millions of consumers in global emerging markets and empower them to enjoy mobile life at affordable price points.

itel P32, A32F and A15 which feature the new Android™ Oreo™ operating system (Go edition) will present a number of benefits to consumers including:

A smooth and fast experience tailored to devices with 1GB of RAM. New and reimagined Google apps for entry-level smartphones including Google™ Go, YouTube Go, and the Google Assistant for Android™ (Go edition)

Enhanced data efficiency

“We are delighted to launch the first batch of itel smartphones powered by the Android™ Oreo™ operating system,” said Stephen Yang, General Manager of itel, “We believe that the mobile communication device that has revolutionized human social life should belong to everyone. Through this partnership with Google, we will make it easier for consumers in emerging markets, especially in Africa regions, the opportunity to afford an efficient and user-friendly smartphone.”

Njoroje Martin, West Africa Partnership Manager, Google, said: “Android Oreo (Go edition) is specifically optimised to bring the magic of Google and Android to smartphones with limited memory and processing power. We’re excited to see itel take the next step towards bringing computing to more people by launching Android Oreo (Go edition) phones.”

“The specifications and features of each of the launched smartphones have been specially built for our consumers in Ghana. The new Android™ Oreo™ Operating System(Go edition) opens a new world of convenience for users of these 3 itel smartphones”

itel P32

The itel P32 comes with the 5.5-inches IPS 18:9 full screen display with a 5MP/5MP rear dual camera and dual flash lights. The device is packed with 1GB RAM and 8GB ROM, powered by MT6580M Qual-core 1.3GHz processor. It houses a 4000mAh big battery with one charge for 3 days, as well as a fingerprint sensor for easy access to the phone.

itel A32F

itel A32F comes with 5.0-inches big display and 5MP AF rear camera with 1.4μm big pixel and 2MP selfie camera with 1.65μm big pixel. It supports 1.3GHz Quad-Core MT6580M, 1GB RAM + 8GB ROM (expandable to 32GB of storage), and 2050mAh battery. Especially, this device offers multi-functional fingerprint sensor at affordable price to allow users to program up to five fingerprints and quickly access to their favourite apps, calls, cameras with security.

itel A15

itel A15 also comes with a 5.0-inch display screen and 5MP AF rear camera with 1.4μm big pixel, and a 2MP selfie camera with 1.65μm big pixel. It supports 1.3GHz Quad-Core MT6580M, 1GB RAM + 8GB ROM (expandable to 32GB of storage), and 2050mAh battery. The device will be available in three colours – midnight black, starry blue and rose gold.

According to the Public Relations Manager, Michael Tuekpe said, “The devices will be rolling out in May in Ghana and promises an exciting and intriguing smartphone experience”. He continued that the phones durability is highly guaranteed and still has twelve months warranty.

About itel
Established in 2007 in Hong Kong, itel Mobile is an innovative brand specializing in mobility solutions. With its brand philosophy “Join · Enjoy”, itel endeavoured to empower every individual by providing best in class, reliable and trendy communication devices at an affordable rate. Its product portfolio comprises smartphones, tablets and feature phones.

Over the past decade the brand has become a household name in the industry spreading its presence in 40 countries across the globe. In 2016, itel reached a landmark sales volume of 50 million handsets, claiming to be among the top 3 mobile brands in Africa. As per “African Business”, most influential business magazine on the continent, itel ranks 25th Most Admired Brands for African consumers.

Checkout more pictures below:

VERNA CAME THROUGH AGAIN!

The doctors at the Korlebu teaching hospital pediatric ward expressed their sincere appreciation to Twellium Foundation and Verna Changing lives for the love they showed to baby Regina by paying for every cost of her surgery to give her the treatment she needed because her family couldn’t afford it.

Baby Regina, born to Maajoa as known, was given birth to at the Akuapem Mampong hospital a year ago. The doctors and nurses after exameming her discovered she had no vagina and anus; medically termed as Cloacal anomaly. Due to this, the doctors made a hole near her stomach as a passage for her urine and feaces as a temporary intervention.

Verna changing lives and Twellium foundation, our hearts were touched when we heard of there story. The foundation although just two years old, has helped many. Verna Natural Mineral Water immediately released money to the Korlebu teaching hospital where baby Regina was referred to, and paid every cost involved in the surgery with the hope that it will be successful and see Regina have her life back.
Indeed Verna Natural Water, our love efforts were not in vain. Regina’s surgery came off successfully. The doctors were professionally able to put her organs in the right position and gave her the medical treatment she needed to survive.

It was a dream come true for us Verna changing lives; to transform lives and always make life better for another. We did it with baby Regina.
That wasn’t all. The Verna changing lives team followed baby Regina and the family to Akuapem Mampong to celebrate with them. Verna changing lives; we gave baby Regina and her mother a reasonable amount of money to tell them we love them and indeed care about them. We also gave them many products from twellium industrial company limited just to say that it gets better when another holds another up the ladder of life
Verna Natural Mineral Water, we hope to make this dream a forever dream as we keep extending our help to others. Support Verna Mineral Water. Why? Because every bottle of Verna Mineral Water you buy helps to transform another life.
Support the brand that supports. Verna!

Check out the video below

Source : Twellium.com

Exclusive: Goalpha Student Magazine- The New Big Thing!

GOALPHA GLOBAL has an objective of bringing out the best in people and supporting them to achieve it in an extreme way for a nationaland a global positive effect. Currently under Goalpha Global is GoalphaGh which is an NGO meant to bring together orphans and less privileged people in Ghana to be celebrated, awarded and inspired to do more with their talents and abilities.

Also Goalpha Student Magazine which is meant to build student in mind, body and spirit. Goalpha Student Magazine is located at Madina, Atomic 2nd Junction, Ansmerc house 2nd floor, first office. Its recent creative online challenge which ended on the 27th of August 2017 between 6 contestants on its social media platforms drove over two thousand people in participating with voting just in appreciating creativity in individuals.


This magazine features some of the country’s best illustrators; fine artist,’ graphic designers; animators; poets; photographers; fashion designers and special writers. This is no ordinary feature but it is a vision tied in building students in mind,body,soul and in spirit. We pride ourself on being the first student magazine in Ghana and the first social media network magazine for students in west africa.

WHAT WE DO

GOALPHA Student Magazine is the new big thing about to hit the magazine publication market. With its target being students in high school all across the country. Its set to be published every academic term in the senior high school curriculum. With its most intriguing concept and its exceptional way of reaching students all across the country, I believe advertising in this magazine will do your business alot of good in reaching people. We have been running partially on our social media and have influence many on our Channels, also we have organized a number of conferences and programs in the senior high schools through our regional heads and our school coordinators.

NAME: GOALPHA STUDENT MAGAZINE(G.S.M)
SIZE: Custom size 25cm”* 19cm” finished
PAGES: 74 including cover
PAPER: Inside: 80gsm gloss paper
Outside: Strong cover gloss finish
COLOUR: full color front and back for both inside and outside

OUR PRINCIPLES.
Principle 1: Serving the student interest.
1.1 Goalpha Student Magazine (GSM) practice and conducts will benefit the student academic interest and Social interest to any extent possible to be in accordance of the National Union of Ghanaian Students(NUGS)National Civic Education Council and the Ghana Education Service(GES).

Principle 2: Ethical behavior and functioning.
2.1 Goalpha Student Magazine (GSM) in the course of its business activities,will respect and conform to all agreement with its partnering
businesses or agencies.

2.2 Every employee of Goalpha Student Magazine (GSM) including full time directors and the Chief executive, will conform to trade
procedures,documentations and other necessary formalities.

2.3 Every member of Goalpha Student Magazine (GSM) is committed to compromise with ethical business standards. The highest business
standards of integrity, equity and objectivity will be observed in every
activity that compasses the business.

2.4 Goalpha Student Magazine (GSM) will maintain quality and excellence of its product and services, never through illegal, unethical or unfair business practices.

Principle 3: Respect for human right.
3.1 Goalpha Student Magazine (GSM) reiterates its belief in and adherence to the principle of the human rights in the Ghanaian constitution and act in accordance with principles laid down in it.

Principle 4: Respect for its environment.
4.1 Goalpha Student Magazine (GSM) will be committed to making continuous improvement in the management of its environmental
impact and to the longer-term goal of developing students, since 10% of
profits goes into charity.

4.2 Goalpha Student Magazine (GSM) will comply with all general
standard of school laws in other to make the work of the school authorities much easier.

Principle 5: Advertising
5.1 Goalpha Student Magazine’s advertisement space will be honest
to its customers, clients and investors. Ensuring that no customer is deceived by it’s advertisement.

5.2 Goalpha Student Magazine’s advertisement space will be in 3
parts. Gold Advertiser, Silver Advertiser and Bronze Advertiser.

5.3. A Gold Advertiser will have a full page for it’s advertisement.

5.4. A silver Advertiser will have a half page for it’s advertisement.

5.3 A bronze advertiser will have a small space in a page for it’s
advertisement.

WHY ADVERTISE WITH US.
Exposure: Buying ad space in our magazine means reaching more than 9000+ students all across the country. for a full quarter, more than 3 months
of uninterrupted exposure in our magazine and distribution platforms.

Extra Reach: For Gold and Silver advertisers, Goalpha Student Magazine offers you an external reach by making a bar code of your website, social media page etc, so our audience can connect with you on your website or page.

Favourable Discount: We will be offering free or discounted advertisement spaces on our platforms and magazines. It will be based on our relationship with you and we believe you will be the lucky one.

ADVERTISEMENT COST
GOLD ADVERTISER; 500.00gh
SILVER ADVERTISER; 250.00gh
BRONZE ADVERTISER; 120.00gh

Watch Our Video Below:

Reach over 9,000 young people with your products and events now.

Contact Us On:

GOALPHA STUDENT MAGAZINE
Email:goalphastudentmags@gmail.com
Contact :0557009926
Whatsapp:0557009926

REQUEST FOR ADVERTISEMENT AGREEMENT FORM TO ADVERTISE IN THE GOALPHA STUDENT MAGAZINE(G.S.M) NOW!

Story By: SammytheAuthor

Exclusive!!!FUEL YOUR ENGINE FUEL YOUR BODY PROMO LAUNCHED!

Collaboration between local companies and international brands has never been easier in Ghana; however Twellium industrial company producers of Rush Energy and range of drinks has taken this bold step by partnering with Shell Ghana to present “FUEL YOUR ENGINE FUEL YOUR BODY PROMO”

Purchase fuel from selected Shell Stations and get your body energized also fueled with RUSH ENERGY DRINK.


For every 80gh cedis fuel you buy, you get a FREE rush energy drink. How cool is that ? Don’t be too excited yet, also you get to enjoy 10% Discount on all Twellium products you buy from any shell outlets across the nation.

Mental Alertness is key to every driver. Its therefore advisable to stay alert and safe Whiles driving.

RUSH Energy Drink, a premium product from Twellium Industries. One of ghana’s finest and affordable energy drink. Come on!! What are you waiting for? Fuel your Engine and fuel your Body as well!

This promo runs from now till the end of April 2018
Terms and Conditions apply.

Watch the Video below:

Source: Barimah Amoaning Samuel.

Beyond New Media: Digichild 1.0 Set To Take Centerstage In Ibadan

Digichild is an initiative of 247Media Nigeria, a social experiment to explore and enlighten the new school generation about the wide range opportunities in the tech world and digital space at large.

With little or no doubt, it would be difficult to conclude that 5 out of 10 senior secondary school students do not have access to the internet/ phone in this century.

The future of digital media is bright in Africa and the globe entirely. It is imperative that we must equip the rising generation on the influence of this space, the opportunities available beyond browsing and chatting in the space of this media.

DigiChild is a summit that brings together young potentials from secondary schools, to discuss and debate the influence of social media, career and more for their personal growth and contribution to the glory of this nation.

For partnership/Enquiries:

Mail: Digichild@hotmail.com

Twitter: digichild_ng

Instagram: digichild

Facebook: digichild

Phone: Adams- 08147091733, Mide- 09027765560, Kolapo- 08108000965.

New Reality show – Brands Ambassador Africa Press Launched!!

Screenshot_2018-03-03-13-18-30-1

Brands Ambassador Africa is a PR marketing, brand communication reality show that seeks to divulge an icon who will serve as a commercial broker to restore young and dying brands to foster global socio-economic enhancement was launched in Accra on Friday, the 2nd of March 2018 at Tomreik Hotel-East Legon.

The show, a top program organized by Media Men Ghana Ltd, a media consultancy ultimately aims to interlink the social and corporate sectors, while impacting positively on its associate brands, immediate communities and charities (how). It is also to promote diligence, professionalism and excellence among young professionals to serve as a platform for displaying quality employee materials who are scouting for employers and build an outstanding trade icon for the locally produced products.

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The reality show is of essence and relevance and was birthed from the desire to reduce unemployment rate among the African youth from tertiary institutions, educate the public with regards to the difference between brand image and brand ambassador, and to give relevant knowledge to the consumer in order to inspire an informed consumer choice, healthy lifestyle and acquiring quality and value for money. It will also serve as a platform for the display of their skills and talents to make them employable to foster significant growth in Africa.

Madam Efua Jecty, the Head of Corporate Operations of the Consultancy said “It is in this vein that Media Men Ghana developed the concept of a PR/Marketing reality show to nurture ideal brand ambassadors. It is a special initiative for corporate Africa with prime focus on corporate Ghana in its first instance”.

She said the show is distinctly designed to realize the most outstanding candidate, unparalleled in “looks and competence”, to be the face and mouthpiece, as an ambassador for the associate brands, to help boost the brands’ market appeal, market value and productivity. The event’s activities are designed to ensure quality return-on-investment and productivity of its associate brands to enhance socioeconomic growth across board.

She continued by saying “Twenty-two (22) most outstanding, smart and presentable young professionals and wannabes with excellent knowledge and exceptional niche in brands communication between the ages of 18 and 35 years, with tertiary qualification or its equivalent shall be selected from 20 African countries, housed in Ghana and groomed for 13 weeks to unearth Africa’s first youth oriented Corporate Model”.

‘The 20 African countries have been grouped into four (4) zones with GHANA, BENIN, TOGO, COTE D’IVOIRE and BURKINA-FASO representing zone 1, NIGERIA, CAMEROON, GABON,

CONGO and ANGOLA representing zone 2, MALI, LIBERIA, SENEGAL, SIERRA LEONE and GUINEA representing zone 3 and SOUTH AFRICA, CONGO BRAZZAVILLE, BOTSWANA, ZAMBIA and KENYA representing zone 4,’ She said.

Meanwhile, the entire operations of this organization shall be under the supervision of a set higher body dubbed the “Supreme Counsel”, made up of selected heads of brands communication and marketing departments of sponsoring institutions.

‘The auditions will take place in two phases. Phase one comprises of 3 online (social media) dynamics or steps that will be executed by applicants on our website, Facebook and or Instagram handles. Phase two is the zonal audition and will take place in the designated countries or zone centres for each zone. The final audition for zones 1, 2, 3 and 4 will be held in Ghana, Nigeria, Senegal and South Africa respectively. Details of each phase will be publicized as and when necessary. In the first instance one candidate will be selected from each country with the exception of Ghana as the host country, where three candidates will be offered the opportunity to partake in the competition. After the second edition of the show, the other African countries will ballot to host the show and each year, the hosting country will have leverage thus, have the highest number of entry or contestants in-house. The main launch of this novelty will be organized in September to usher the qualified contestants into the house after the overall scouting’, she said.

Madam Jecty mentioned that the Brand Ambassador Africa winner would have a car, 12 months working contract with the major brands, a cash prize of Gh₵ 100,000.00, a fully furnished apartment for a year, a laptop, mobile phone & tablet, gets to be the host of the Brands Ambassador TV Show as well as the co-host of the next season. He or She will also manage a highly patronized online sales and marketing portal and be the cover-model for a trendy BAA magazine for the targeted industry and associate brands.

In lure of demonstrating the event’s vast and clear motive of revamping the distinct brands of Africa, the event in its inception has adopted the most promising African spirited musical brand – SHERIFA GUNU- as its major art brand, who shall be projected on all event major platforms in other to entrench the brand to elevate the spirit and ingenuity of the African art. This gesture will be accorded to every country that is privileged to play host to the Brands Ambassador Africa Reality program.

The brands to be featured on the show have been categorized into 6 main sectors namely food, water and beverage as one, media and IT as another, telco and finance as the third, real estate as the fourth, bedding and decor as the fifth and finally automobile. No two competing brands will be featured on the show as such each major brand will benefit from exclusivity’.