PASL IN COLLABORATION WITH CODE 57 DARES ENTREPRENEURS IN GHANA WITH THE 5K CHALLENGE.

The 5k challenge is a business challenge hunting for the fiercest entrepreneurs in Ghana between the ages of 18 and 35, with a business idea that can be started with Gh¢ 5,000 (Five Thousand Ghana Cedis).

Startups form a major part of the backbone of every country’s economy, and one of the benchmarks of a successful startup is the ability to create maximized results, given the little input. Platinum Africa Solutions Limited (PASL) has created this business challenge in collaboration with Code 57 to scout for the best student entrepreneurs in Ghana who will go through the mill and come out refined and more ready for business.

Successful applicants will be taken through several engaging phases, workshops and mentoring leading to the Grand Finale where three (3) winners will win a Gh¢5,000 cash investment each to kick-start their dream businesses.

The winning package includes a Gh¢5,000 cash investment, over Gh¢ 30,000 worth of consulting package, magazine features, publicity, features on various platforms, 6-months free of OZÉ Premium app., and further financing options.

The challenge will feature a three-member jury and a three-member faculty who will be announced in the next coming weeks. This promises to be an exciting journey for student entrepreneurs in Ghana.

The heat is on and the challenge has been thrown: What business would you start with Gh¢5,000?

Application for the 5K Challenge is opened and interested applicants can submit an application by clicking the link: HYPERLINK “http://bit.ly/5K_Challenge” http://bit.ly/5K_Challenge until 30th April,2020.

Official Banking Partner: Access Bank Ghana (Women Banking Unit).

Strategic Partners: ICS Africa, ANA’s Business Services, City Broadcast Limited, OZÉ Inc., Entrepreneurs Connect Africa, and Oasis Design Studio.

Media Partners: Avance Media, Oasis Magazine, My Story Magazine, Vibez Alert and TopAfric.

Follow @5kchallenge_gh on Instagram for more updates.

By: Wetrend Gh (Official PR partner)

Global Business Keynote Speaker, Futurist Kwame Has Been Appointed As Global Vice President of the Peacful Mind Foundation.

Kwame A.A Opoku is a Futurist, Global Business Keynote Speaker, A 2-time Tedx Speaker, Brand Architect, Public Speaking Coach, Serial Entrepreneur and a Social Media/Digital Marketer.

As an entrepreneur, he is CEO of Mary & Mary Global partners, a leading communications marketing and PR firm with a bank of super creative and talented minds connecting, informing and creating inspiring work, he is also the Co-Founder and Lead Curator of WE FESTIVAL AFRICA a unique platform dedicated to supporting women entrepreneurs who are in the trenches of building their business

Below is What He said on His Instagram Page:
Appointment as Global Vice President of the PMF : UN Global Compact Org. | Presence in 40 Countries Globally.
Humbled and Honored, to God be all the Glory without whom I am nothing. Excited about this new phase of work and Global Recognition. PMF is one of the world’s leading Organizations in Mental Health and Well Being ( SDGs Goal No. 3). Peacful Mind Foundation (PMF) is a global organization registered with the United Nations (U.N.) Global Compact and United Nations DESA, Based in New Delhi, India. The foundation is present in more than 36 countries across the world, embarking its vision i.e., “To make psychology a household term, peace, and well-being and Culture”. Let us get to work! The World Awaits.

My Appointment as Global Vice President of the PMF : UN Global Compact Org. | Presence in 40 Countries Globally Humbled and Honored, to God be all the Glory without whom I am nothing. Excited about this new phase of work and Global Recognition. PMFis one of the world’s leading Organizations in Mental Health and Well Being ( SDGs Goal No. 3). Peacful Mind Foundation (PMF) is a global organization registered with the United Nations (U.N.) Global Compact and United Nations DESA, Based in New Delhi, India. The foundation is present in more than 36 countries across the world, embarking its vision i.e., “To make psychology a household term, peace, and well-being and Culture”. Let us get to work! The World Awaits. Cc: @peacfulmind_pmf @resetglobalpeople 📷 by @thesoughtafter_ #unitednations #globalgoals #peacfulmindfoundation #mentalhealth #mentalwellbeing #goodhealth

A post shared by Amb. Kwame A.A Opoku (@futuristkwame) on

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Nigeria’s Summit Hills CICC Set To Host 2020 African Women CEO’s Conference.

Cross River State will play host to over 2000 industrious Women leading in various sectors of business from all over Africa.
This was disclosed by the MD of summit Hills Mr Joseph La’shakara Edet when he took members of the team on a facility tour of the CICC complex. While showing the delegation around the world class facility, the MD stated that the CICC is the one of the best if not the best conference centre in the country at the moment and promised them of his Management’s readiness to host the event. “First of all I’d like to congratulate you on the choice of CICC because the CICC is quite easily the best event centre around these part of the world. On our part, we are fully prepared to host this event, from next week we hope to upgrade a few more of our facilities so that when you come here in June, everywhere will be top notch.

On attracting more of such events to the state, the MD stated that plans are in top gear with some top marketing companies within and outside the country to bring in more of such events to the state. ” We have contacted executive marketing companies people who can exhibit our brand on their platforms, we are also working with major stakeholders in the marketing industry not just in Nigeria but all over Africa to ensure that the story of CICC is heard in every nook and cranny of Africa because that is the only way we can attract world class conferences of this magnitude to the State”

Also speaking, the Special Adviser on tourism Mr Ubi Franklin and leader of the delegation stated that the African Women CEO’S summit is a celebration of the top 100 women CEO’s in Africa.
He said “The African Women CEO’s summit is a flagship event of Reset Global People an annual event that brings together a community of inspiring and innovative visionaries whose ambitious actions are changing the world in an unprecedented scale.”

Continuing he said, “It is a celebration of the Top 100 women CEO’S in Africa a ranking which highlights and recognises the accomplishments of Women CEO’s from across the continent.
The event which will happen in June.

Connect With Them Now:

Instagram: @resetglobalpeople, @futuristKwame, @Wefestivalafrica, @Africanwomenceosummit.

Facebook: @Reset Global People

8 BENEFITS OF BUILDING YOUR PERSONAL BRAND BY EMILY WALE-KOYA -CERTIFIED PERSONAL BRAND STRATEGIST.

1: A STRONG PERSONAL BRAND gives you an opportunity to build your own company as an entrepreneur or consultant faster than ever.

2: A STRONG PERSONAL BRAND helps you market yourself to a company and increases your value as a potential employee or contractor.

3: A STRONG PERSONAL BRAND raises your credibility and authority, which makes buying from you easier.

4: A STRONG PERSONAL BRAND gets you paid big time to speak at events.

5: A STRONG PERSONAL BRAND influences your prospects to buy from you instead of your competition.

6: A STRONG PERSONAL BRAND offers you a chance to become an industry leader.

7: A STRONG PERSONAL BRAND increases your asking price.

8: A STRONG PERSONAL BRAND allows you create multiple streams of income.

Connect With Her:

Instagram: Emilyspeakslife

Website: http://www.emilywalekoya.com

EXCLUSIVE: STANBIC INCUBATOR TO HOST THE CLIMAX EDITION OF DIGITAL DRIVE IMPACT – DDI – SAVE THE DATE!!

Digital Drive Impact Initiative is an annually hosted tech conference that puts together employees, tech enthusiast, tertiary students, and Tech Startup Founders in ideating methods by which technology can be decentralized in the African market. This conference is an initiative of HypaMania Digital Group, an online (digital) based agency that commits to assisting businesses sell their brands with digital literacy, skills and transformation. The DDI program was hosted in both University of Ghana, Legon and Kwame Nkrumah University of Science and Technology, putting together over 300 attendees, stakeholders, and partners. The climax edition will come off this year in March, a two days event with day number one as a knowledge acquisition Workshop on the Trends In Technology and day number two as the main Conference with great personalities to have a digital conversation on the Futurism of Technology In Africa and is being carried about by HypaMania Digital Group.

#ClimaxEdition – Tech. Trends & Futurism of Technology in Africa.

Click on the Link Below to Register:

Digital Drive Impact Registration

Date: 20th – 21st
March, 2020

Time: 9am – 4pm Each Day

Rate: It’s Free!!

Connect With Them:

Facebook/Twitter: Hypamania

Instagram: Hypamania.gh

Instagram: ddi.ghana

Exclusive: Detailed Info on How We Fund Our Annual Project Budgeted At Over Ghc20,000 Each Year – Executive Director- SpreadAid International Shares!!

Severally, I had to answer this question, ” How does SpreadAid International get to fund projects budgeted at Gh 20,000.00 each year?”
Let me share just four (4) with you.
1. Focus on a higher source: On a lighter note, some of my members say this, “I just dont know how it happens but once you (Julius) say it must be done, it is done” It is that simple. For every single project, my focus is not on who and who would bring what. The focus is on the giver of the vision. Sometimes, I don’t even know where it’s going to come from but I just have the strong resolve that once it’s “God’s project”, it would see the light of day. With that understanding, what I do is to present members and others the opportunity of benefiting from the blessing that comes with being a part of such project(s).
2. Create those who would believe even when you don’t believe anymore:
I have realized through several years of operation and through studies that it gets to times when you even cease believing in you or your dreams- sometimes both. That is a really difficult place to find yourself but it is not out of place- realistically, it’s okay to once in a while battle with such encounters. But don’t ask for it, it could be extremely terrible!
The point however is this; before you get to the place of unbelief, you should have created people or a person who can force you out of your unbelief immediately. Otherwise, it could cost you much more beyond repairs. Create those people with your vision and let them walk in it until they bear the name of that vision. Is that fund, yes! the greatest to have.

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Things to Consider in Building a Global Business Relationship for Your Brand.

Richmond Engel Bennah

The role of Cross Cultural Communication in stakeholder relationships

Any business that seeks to go global and reach a wider network of customers must be willing and prepared to satisfy customer needs based on the demographic factors of culture especially.

Business relationships differ across countries as culture plays a central role in helping business leaders understand how customers from diverse socio-economic, cultural and political backgrounds react to their products, services and business relationships. Service companies especially must tailor their services to suit unique demands of their customers from different backgrounds. Cultural differences must be recognised by business leaders and married into company policies when conducting business or building a business relationship outside an organization’s traditional market or home country. This will help businesses from offending their customers through the delivery of their services. Customer assessment surveys and reviews can be conducted to test the market before penetration.

Also useful feedback from similar expatriate companies in the same industry can be used to understand the consumer behaviours of customers living in countries the business wants to enter in. Entering into a new market with an existing product or service can be tricky because of factors such as customer perception of a product or service. Thus businesses can first visit the countries they want to do business in as tourists to understand local customs and traditions relating to the way of doing business in those countries. Also, identifying key stakeholders and consumer segments that readily identify with the company’s product or service can easily help a business with market penetration in a new market. Essentially, services should be tailored to feedback or results analysed from data on user customization preferences.

Employing a diversified workforce, especially a greater percentage of employees in the new market can help the business scale up quickly and also promote trust in the business relationship between an organization and its local market.
Various communication tools and channels can be used by an organization seeking to enter into a new market. Aside organising hands-on and periodic customer care training for its workforce to meet the different needs of doing business with customers from diverse backgrounds in a new market, face-to-face interaction with indigenes or citizens in the new market will help identify the right questions and factors that businesses must consider. To make this effective, organizations can build local connections in the new market for over a year before entry. This will help them gather all the relevant information necessary to successfully launch and become sustainable in the new market.

Jennifer Wealth

Culture, Ethics and Social Responsibility

Being socially responsible is fundamental to the growth of every organization. Although most business entities see social responsibility as a mere legal chore to avoid a bad name, others actually capitalise on social responsibility to promote brand equity and brand power. Social responsibility does not only help an organization enlarge its market share. It also gives businesses a foothold in their respective markets and indirectly sets them above competition. For example, a business that is highly socially responsible would not have to spend more money on advertising campaigns to push away competitors and promote their products because instinctively, customer perception of brand equity and the socially responsible activities of the business will make customers patronise their products. Socially responsible businesses enjoy more customer goodwill as compared to businesses that are not in their entirety socially responsible.
Ethics is generally what people or society views about being right or wrong in any given situation. What is considered ethical behaviour or as being right and wrong varies across various cultures. For example, a business could require its employees to dress a certain way or give favours to certain classes of customers based on the core values or policies of the business. This specific way of dressing or service approach may be seen as insulting in a different market based on culture. For example, in the USA a customer service attendant may engage a customer using hand gestures such as a thumbs up to appreciate the customer.

This may however be seen as insulting in Asian countries like Japan. Company policies for an organization should differ when doing business in different socio-economic, cultural and political backgrounds. Also, stakeholders such as governments play a key role in ethical decision making for businesses. The way a company may publish its annual reports or findings may be seen as ethical in one country and unethical in another. This may be because of the channels used in communicating the reports or the tone of language in the reporting structure. Global businesses can do well and understand matters involving ethics in doing business across different cultures generally through observation. This is because what may be considered ethical may not always be written down in an “ethical handbook”. With time, expatriate companies in new markets and cultures can analyse and understand issues on ethics generally by observing customer reactions and government behavioural responses to their business activities.

The brand as a means of international communication

The power of a brand is key in determining the useful life of the brand. A brand should communicate clearly what it stands for without creating any room for assumptions or uncertainty in the minds of its target market. “Born-global” organizations are organizations whose structure and business activities are specifically tailored to reach a globally diverse market. Thus, for born globals, marketing campaigns such as advertising and promotion are done differently based on the type of market in which the advertising is being done. This helps the brand prevent any forms of scandals that may tarnish its brand image. For example, in marketing a skin product in western European countries, models used for the advertising campaigns may be allowed to show a bit of skin as they apply the skin products on their body surfaces. This may be seen as acceptable because of lifestyle in those countries. However, the same advertising videos and imaging will not be acceptable in Arab countries where women especially are required to cover their bodies extensively. Thus, a different approach to branding and advertising will be required in this case.
Branding speaks a lot and creates an impression in the minds of customers. Factors like customer care experiences are usually top of the pile on the reasons why customers may patronise an organization’s product or service from another organization. Information on brand perception can be conducted through surveys and mystery shopping.

By: Richmond Engel Bennah & Jennifer Wealth

Richmond Engel Bennah (Writer, Business Developer, Brand Evangelist)
Contact:richmondbennah@gmail.com

http://www.amazon.com/richmondengelbennah