EXCLUSIVE: STANBIC INCUBATOR TO HOST THE CLIMAX EDITION OF DIGITAL DRIVE IMPACT – DDI – SAVE THE DATE!!

Digital Drive Impact Initiative is an annually hosted tech conference that puts together employees, tech enthusiast, tertiary students, and Tech Startup Founders in ideating methods by which technology can be decentralized in the African market. This conference is an initiative of HypaMania Digital Group, an online (digital) based agency that commits to assisting businesses sell their brands with digital literacy, skills and transformation. The DDI program was hosted in both University of Ghana, Legon and Kwame Nkrumah University of Science and Technology, putting together over 300 attendees, stakeholders, and partners. The climax edition will come off this year in March, a two days event with day number one as a knowledge acquisition Workshop on the Trends In Technology and day number two as the main Conference with great personalities to have a digital conversation on the Futurism of Technology In Africa and is being carried about by HypaMania Digital Group.

#ClimaxEdition – Tech. Trends & Futurism of Technology in Africa.

Click on the Link Below to Register:

Digital Drive Impact Registration

Date: 20th – 21st
March, 2020

Time: 9am – 4pm Each Day

Rate: It’s Free!!

Connect With Them:

Facebook/Twitter: Hypamania

Instagram: Hypamania.gh

Instagram: ddi.ghana

Challenges Are Inevitable, Fail But Don’t Stay Down – CEO of Inspire Women Connect, Naa Ayeley Ankrah, Shares In An Exclusive Interview With SammytheAuthor.

Whatever the challenges might be. Whatever pain you encounter in your quest to make an Impact, is worth it. Don’t lose hope when you fall. Be encouraged. There’s more to Achieve than there is to lose. Keep Your Head up and Work Hard. Your Dreams Are Possible.Today on Exclusives with SammytheAuthor, an Inspiring Ghanaian Serial Entrepreneur and Philanthropist, shares with us, her life story and career as an Entrepreneur and CEO of Inspire Women Connect and Naa Ayeley Ankrah Foundation. Checkout the Interview Below.

1. For the benefit of those who might know not you, who is Mrs. Ayeley Ankrah?

Naa Ayeley Ankrah is a young woman living life to impact lives through various initiatives Established. As a philanthropist and Founder of Naa Ayeley Ankrah Foundation ,a non profit organization-working to bring positive change in the lives of individuals. As founder and CEO of inspire women’s connect, working towards building women with value and purpose and founder of wetrend LLC, a digital marketing and advertising agency.

 

2. What’s Your Story? (Family, Education e.t.c)

I studied business in Morgan international school(high school). Completed high school with both O level and wassce certificate. Currently studying project management at Gimpa / year 2. First born of two children of my parents.

 

3. Being the Founder & CEO, what inspired your decision to start Naa Ayele Ankrah Foundation?

My parents have been a great inspiration towards the establishment of Naa Ayeley Ankrah Foundation. They taught me how to give and I have come to understand that impacting the lives of others is the best investment one can make.

 

4. What do you seek to achieve with your Initiative, Inspire Women Connect?

There’s a lot I seek to achieve with the initiative (IWC) . Women empowerment has surfaced and grown over the years but that doesn’t mean the work is done. Mainly I seek to make IWC the platform where women are able to come out of their comfort zones , share their story and develop their potentials. IWC is building women with value and promoting the #sheforshe movement. There’s nothing more beautiful than a woman confident, making waves and helping another woman up.

 

5. What are some of the Challenges You encountered on your Journey? Anything Sharable?

I’d say people have been one of my biggest challenges. Getting people to buy into your vision, working towards that vision to reach success together. Not everyone is capable of seeing what you see yet collaboration is necessary in the life of an entrepreneur. People make things happen therefore we all need to learn how to bring people in and work with.

 

6. In your line of business and from journey so far as an Entrepreneur, how would You define Failure?

Failure is when you Quit. There you have failed. Failure is bound to occur in the life of an entrepreneur and I am very happy I encountered several failures . Failure actually prepares you better only if you see it as an opportunity to come back better and stronger . I see them In the light as an opportunity to learn. As an entrepreneur one must get ready to fail. The road is never smooth. Most importantly picking yourself up, learning and moving forward is what makes you a success.

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Don’t Let Your Failures Stop You – CEO Of Entrepreneurship Hub Africa, Moses B. Arthur Shares In An Interview With SammytheAuthor.


Build Yourself Up through your failures. Don’t allow it deter you from accomplishing your Mission on Earth. Your Dreams are Possible and Achievable. Today on Exclusives with SammytheAuthor, an Inspiring Ghanaian Serial Entrepreneur and Motivational Speaker, shares with us, his life story and career as an Entrepreneur and CEO of Entrepreneurship Hub Africa and City Broadcast Ltd. Checkout the Interview Below.

1: For the benefit of those who might know not you, Who is Mr. Moses Arthur?
Moses B. Arthur is a young daring Ghanaian totally out of his comfort zone living his epic vision for Africa. As a serial entrepreneur that he is, he runs a digital marketing and branding firm called City Broadcast Ltd. A For-Profit social enterprise called Entrepreneurship Hub Africa that organizes the annual African Entrepreneurship and Innovation Summit. He believes strongly that Entrepreneurship and Innovation is the future of the continent and it can make the continent great again.
Moses started his entrepreneurial journey in his sophomore year in the university when he started his first business called Parah Deliveries and Coinbase (a company that was to be centered on deliveries and a cryptocurrency called Bitcoin) but the business failed due to lack of tenacity and boldness to run and dominate the sector. Two years after with burning passion for the marketing space, he started a company called City Broadcast which he least knew would rise to become one of the most sort after digital marketing and branding firms in the country. And it has just been a journey of God’s goodness ever since.

 

2: Tell us more about yourself. I mean what’s Your Story? (Family, Education e.t.c)
Moses studied visual arts at Anglican Senior High School In Kumasi and further had his degree at the Kwame Nkrumah University of Science and Technology where he studied Bsc. Development Planning. He is the first born of four children to his parents.

 

3: As the Founder & CEO, what inspired your decision to start Entrepreneurship Hub Africa?
Entrepreneurship Hub Africa was birthed out of a passion to help young entrepreneurs and business leaders to develop themselves which would reflect in the growths mentally and then in the end affect their businesses. I sort to see daring entrepreneurs under one roof learning and exchanging ideas on how to make their individual businesses scale and in the end making the African continent great again.

 

4: Give us a brief Overview of your Agency, City broadcast Ltd?
City Broadcast Ltd is a ghanaian based consulting firm and a leading advisor on business strategy. We help Businesses to Dominate their Market Space through digital marketing. It was started in 2017 and as part of the services we render is digital marketing, branding, corporate leadership and training, business consulting and business registrations. Our office is based in Accra, Ghana.

 

5: What are some of the Challenges You encountered on your Journey? Anything Sharable?

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I Started PASL With A Borrowed Laptop and One Client.- CEO & Founder Of Platinum Africa Solutions Ltd Shares In An Exclusive Interview.

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With God, Hardwork and Determination, you are sure to conquer/break your way through and achieve your Dreams/Objectives. Today on Exclusives with SammytheAuthor, an Inspiring Ghanaian Serial Entrepreneur shares with us, his life story and career as an Entrepreneur and CEO of Platinum Africa Solutions Ltd. Checkout the Interview Below!
1: Who is Mr. Derrick S. Vormawor?
I am a business consultant, and a marketing strategist. I run PASL which is focused on helping businesses to start, grow and expand profitably and strategically. Sometimes, I get invited to speak at events and I also do some writing on business and entrepreneurship as well as a Vlog on social media. I am the creator of The Business Startup Clinic currently being sponsored by Access Bank’s W-Initiative in Ghana, and the 5K Challenge sponsored by Code 57 and starting off this summer 2020 in Ghana. Aside business and entrepreneurship, I am a whole mood and vibe on a personal level. Lol!
2: What’s the Story behind Your Personality?
I learned to fully embrace who I am and can be and decided to design my own life. You know, if your life is your biggest project, why not design it?
Ever since, I have been on an amazing personal journey. No one can change my perception about ‘me’ any longer and the things I could achieve in life. This mindset and experience drive my personality. I recognize that I am human, and life would always happen with or without me, so I better get my groove on whiles I am here.
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3: Tell us more about the Educational aspect of Your Life.
I started my primary education at Apam Royal Preparatory school in the Central Region, then I continued at Christ Ebenezer Preparatory School in Darkuman. I moved on to Christ Vision International School for my junior high education and completed at Anglican Church’s school, both in Prampram. Afterwards, I did an IT course at IPMC in Tema then I went to pursue ‘Business’ at Anlo Senior High School in Anloga (Volta Region). I later read a Diploma in Business Studies at Excellent Business College in Madina, then I went on to do a Bsc. Banking & Finance at University of Professional Studies, Accra. Presently, I am pursuing an MSc. General Management in Germany.
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4: At what point did you realize you could start a Company of Your Own? What Inspired that Decision?
Before I started my company, I did not have any big dreams. I promise, I never thought I could become who I have become today. I only wanted a regular life and I was a contract staff in a Bank at the time, but life happened. I lost my job and through the process of recovering myself from the heartbreak, I decided to do something for myself. I realized I loved creating strategies, and taking on business problems, and finding solutions for them. I started with one client, a borrowed laptop, a small dream, and presently our company is worth a couple of hundreds of thousands of dollars in value, with a greater vision. We are building the most reliable business consulting firm in Africa.
5: Being the Founder/CEO of Platinum Africa Solutions, what are some the necessary measures, you put in place to ensure that your Company runs smoothly and productively?
It’s not easy running PASL. I serve in two roles. As a CEO & a Lead consultant. I get involved in every single thing happening. I lead by example. I have a relationship with my team members. Aside the fact that I have created structures to function, the company is able to run productively because we thrive on teamwork, respect for one another, we choose our clients wisely and we take on what we can deliver. Everybody in PASL is intrinsically motivated and we don’t joke with our work and our people.
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6: What are some of the services Platinum Africa Solutions Ltd Offer?

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Things to Consider in Building a Global Business Relationship for Your Brand.

Richmond Engel Bennah

The role of Cross Cultural Communication in stakeholder relationships

Any business that seeks to go global and reach a wider network of customers must be willing and prepared to satisfy customer needs based on the demographic factors of culture especially.

Business relationships differ across countries as culture plays a central role in helping business leaders understand how customers from diverse socio-economic, cultural and political backgrounds react to their products, services and business relationships. Service companies especially must tailor their services to suit unique demands of their customers from different backgrounds. Cultural differences must be recognised by business leaders and married into company policies when conducting business or building a business relationship outside an organization’s traditional market or home country. This will help businesses from offending their customers through the delivery of their services. Customer assessment surveys and reviews can be conducted to test the market before penetration.

Also useful feedback from similar expatriate companies in the same industry can be used to understand the consumer behaviours of customers living in countries the business wants to enter in. Entering into a new market with an existing product or service can be tricky because of factors such as customer perception of a product or service. Thus businesses can first visit the countries they want to do business in as tourists to understand local customs and traditions relating to the way of doing business in those countries. Also, identifying key stakeholders and consumer segments that readily identify with the company’s product or service can easily help a business with market penetration in a new market. Essentially, services should be tailored to feedback or results analysed from data on user customization preferences.

Employing a diversified workforce, especially a greater percentage of employees in the new market can help the business scale up quickly and also promote trust in the business relationship between an organization and its local market.
Various communication tools and channels can be used by an organization seeking to enter into a new market. Aside organising hands-on and periodic customer care training for its workforce to meet the different needs of doing business with customers from diverse backgrounds in a new market, face-to-face interaction with indigenes or citizens in the new market will help identify the right questions and factors that businesses must consider. To make this effective, organizations can build local connections in the new market for over a year before entry. This will help them gather all the relevant information necessary to successfully launch and become sustainable in the new market.

Jennifer Wealth

Culture, Ethics and Social Responsibility

Being socially responsible is fundamental to the growth of every organization. Although most business entities see social responsibility as a mere legal chore to avoid a bad name, others actually capitalise on social responsibility to promote brand equity and brand power. Social responsibility does not only help an organization enlarge its market share. It also gives businesses a foothold in their respective markets and indirectly sets them above competition. For example, a business that is highly socially responsible would not have to spend more money on advertising campaigns to push away competitors and promote their products because instinctively, customer perception of brand equity and the socially responsible activities of the business will make customers patronise their products. Socially responsible businesses enjoy more customer goodwill as compared to businesses that are not in their entirety socially responsible.
Ethics is generally what people or society views about being right or wrong in any given situation. What is considered ethical behaviour or as being right and wrong varies across various cultures. For example, a business could require its employees to dress a certain way or give favours to certain classes of customers based on the core values or policies of the business. This specific way of dressing or service approach may be seen as insulting in a different market based on culture. For example, in the USA a customer service attendant may engage a customer using hand gestures such as a thumbs up to appreciate the customer.

This may however be seen as insulting in Asian countries like Japan. Company policies for an organization should differ when doing business in different socio-economic, cultural and political backgrounds. Also, stakeholders such as governments play a key role in ethical decision making for businesses. The way a company may publish its annual reports or findings may be seen as ethical in one country and unethical in another. This may be because of the channels used in communicating the reports or the tone of language in the reporting structure. Global businesses can do well and understand matters involving ethics in doing business across different cultures generally through observation. This is because what may be considered ethical may not always be written down in an “ethical handbook”. With time, expatriate companies in new markets and cultures can analyse and understand issues on ethics generally by observing customer reactions and government behavioural responses to their business activities.

The brand as a means of international communication

The power of a brand is key in determining the useful life of the brand. A brand should communicate clearly what it stands for without creating any room for assumptions or uncertainty in the minds of its target market. “Born-global” organizations are organizations whose structure and business activities are specifically tailored to reach a globally diverse market. Thus, for born globals, marketing campaigns such as advertising and promotion are done differently based on the type of market in which the advertising is being done. This helps the brand prevent any forms of scandals that may tarnish its brand image. For example, in marketing a skin product in western European countries, models used for the advertising campaigns may be allowed to show a bit of skin as they apply the skin products on their body surfaces. This may be seen as acceptable because of lifestyle in those countries. However, the same advertising videos and imaging will not be acceptable in Arab countries where women especially are required to cover their bodies extensively. Thus, a different approach to branding and advertising will be required in this case.
Branding speaks a lot and creates an impression in the minds of customers. Factors like customer care experiences are usually top of the pile on the reasons why customers may patronise an organization’s product or service from another organization. Information on brand perception can be conducted through surveys and mystery shopping.

By: Richmond Engel Bennah & Jennifer Wealth

Richmond Engel Bennah (Writer, Business Developer, Brand Evangelist)
Contact:richmondbennah@gmail.com

http://www.amazon.com/richmondengelbennah

Exclusive!!!FUEL YOUR ENGINE FUEL YOUR BODY PROMO LAUNCHED!

Collaboration between local companies and international brands has never been easier in Ghana; however Twellium industrial company producers of Rush Energy and range of drinks has taken this bold step by partnering with Shell Ghana to present “FUEL YOUR ENGINE FUEL YOUR BODY PROMO”

Purchase fuel from selected Shell Stations and get your body energized also fueled with RUSH ENERGY DRINK.


For every 80gh cedis fuel you buy, you get a FREE rush energy drink. How cool is that ? Don’t be too excited yet, also you get to enjoy 10% Discount on all Twellium products you buy from any shell outlets across the nation.

Mental Alertness is key to every driver. Its therefore advisable to stay alert and safe Whiles driving.

RUSH Energy Drink, a premium product from Twellium Industries. One of ghana’s finest and affordable energy drink. Come on!! What are you waiting for? Fuel your Engine and fuel your Body as well!

This promo runs from now till the end of April 2018
Terms and Conditions apply.

Watch the Video below:

Source: Barimah Amoaning Samuel.

Beyond New Media: Digichild 1.0 Set To Take Centerstage In Ibadan

Digichild is an initiative of 247Media Nigeria, a social experiment to explore and enlighten the new school generation about the wide range opportunities in the tech world and digital space at large.

With little or no doubt, it would be difficult to conclude that 5 out of 10 senior secondary school students do not have access to the internet/ phone in this century.

The future of digital media is bright in Africa and the globe entirely. It is imperative that we must equip the rising generation on the influence of this space, the opportunities available beyond browsing and chatting in the space of this media.

DigiChild is a summit that brings together young potentials from secondary schools, to discuss and debate the influence of social media, career and more for their personal growth and contribution to the glory of this nation.

For partnership/Enquiries:

Mail: Digichild@hotmail.com

Twitter: digichild_ng

Instagram: digichild

Facebook: digichild

Phone: Adams- 08147091733, Mide- 09027765560, Kolapo- 08108000965.