Don’t Give Up! Failure is Feedback – Odeyale Tobiloba, The Millennial Catalyst, Shares in An Exclusive Interview With SammytheAuthor.

Whatever challenges you’re facing, is never permanent; it’s temporary. Don’t let your Pain decieve You; You’re more than a Conqueror. Stay Focused and Continue Building. Today on Exclusives with SammytheAuthor, an Inspiring Nigerian Bright Light, shares with us, his life story and career as a Creative and Millennial Catalyst. Checkout the Interview below.

1: Who is Mr. Skinni Tobi?

Skinny Tobi is a bright light, I help young creatives see the positive in their negatives, to help them see that there’s better & believe they were born for a greater cause.

2: Tell us a bit about yourself (Family, Education, Career etc.)

I am the 2nd of 4 children (2 girls & 2 boys😃😃) , precisely, the first male child.

Earlier on in my life, I knew I was different in everything from the rest of my siblings. I wasn’t the most intelligent, in fact, I always changed schools like i changed clothes due to one issue or the other so it wasn’t hard for me to be easily tagged the black sheep. I’m about 5’10, chocolate skinned, introverted and shy! I’m one person that accepts the labels before people even label me, that’s my greatest strength, which has really worked for me. I’m a dreamer and a rare breed of a creative! I’m selfless and I love social media! My love for social media has brought me to where I am today. I don’t just use social media like the average user, but I try to understand user behaviors, understand the platforms, see what works and use it to my advantage! As a result of my exploits on social media, punch Newspaper also featured me in April, 2018 (https://punchng.com/consistency-is-key-to-growing-a-business-odeyale/)

My university life is a huge part of my progress story today. Almost a decade in both Covenant university & Babcock university taught me a whole lot of lessons about life, most especially about failure. Thankfully, I was able to also gain clarity on what it is I should be doing with my life and what career path to take.

Over the years, I’ve created a couple of social media projects like “KaptionThis” and privileged to work with a couple of brands such as Krispy Kreme, UBA, Jumia, Nokia, UduXMusic, Coca-Cola, 5 Alive etc

3: Share with us things we need to consider in building self-confidence?

Self confidence is an inside job. Self confidence is knowing that whether people accept you for who you are or not, you’ll still be your best self. This is something I teach myself every day.

4: Why do you call yourself, the Millennial Catalyst?

Hahaha! Well, I did tag myself because I’m really passionate and fascinated about the affairs of creative, ambitious & purpose driven millennials. Since I am one myself, it’s very easy to spot persons like that, connect with them intelligently & be a part of their journey as much as possible. So I positioned myself as that person that fires up the millennials to become better version of themselves and to believe in their God given dreams & it wasn’t long before people started tagging me as a “Millennial Catalyst💥” as well.

Although it’s a tag name that might evolve as I’m in a stage where I gain more and more clarity each day.

5: As the Millennial Catalyst, what is your Drive, I mean what is your go-to source, when it comes to fulfilling your Purpose?

My go-to-source has to be my intuition. The voices in my head push me to come home to myself each day. Like I said earlier, I’m in a stage where I gain clarity each day and improving on myself and helping others improve on their journey as well! It’s sling game👊

6: What is your definition for Personal Branding? And what are some of the Steps you took in building your brand?

Personal branding is simply
you being branded/packaged/positioned to meet your tribe/ideal target audience/ideal customer, where they are online.

Personality + Branding

For starters, I didn’t even know what personal branding meant till sometime in June last year, prior to then, I was just all over the place and a random guy online (generalist). Then I met my mentor online, Dave Obada, who I learnt most of what I now know about personal branding.

I became more intentional about how I use my platforms, I started to zero in on what I know best to do and being unapologetic about it across platforms. Basically I’ll say, the steps I took to build my personal brand are; firstly, I realized I couldn’t continue being a generalist and I was tired of just playing around on the Internet. Secondly, I connected with a mentor and he taught me certain things. Thirdly, I immersed myself in podcasts, books and other materials that addressed personal branding and self development.

I’ll say those 3 steps changed the game for me.

7: Define Failure in three Words?

This will be hard. I’m very terrible with sticking to limited number of words when asked this type of question. Permit me to break this rule!

I was listening to Seth Godin last night and he said “If failure is not an option, then success is not an option” and if you think about this, it makes sense. because success is failing and failing again until you find the thing that works.

Thomas Edison invented the light bulb, but he also invented 99 other ways not to make a light bulb💡

My Point: Failure is Feedback.

8: What triggered the idea to start Through Millennial Eyes? What do you seek to achieve with it?

This is a mission similar to the “I have a dream” by Martin Lurther King mission!

“I Believe/Know” that one day every young person out there will be doing work they love and love what they do either with a degree or not!

Most persons has a dream when they were younger, but some where along the way, the world got it’s hands on them and they lost their way.

The goal? To drastically eradicate the depression and feeling unworthy or living an average life by most young persons today!

The “Through Millennial Eyes” is one that could be rebranded sometime soon though!

Connect With Him:

Instagram: @skinnytobi

PASL IN COLLABORATION WITH CODE 57 DARES ENTREPRENEURS IN GHANA WITH THE 5K CHALLENGE.

The 5k challenge is a business challenge hunting for the fiercest entrepreneurs in Ghana between the ages of 18 and 35, with a business idea that can be started with Gh¢ 5,000 (Five Thousand Ghana Cedis).

Startups form a major part of the backbone of every country’s economy, and one of the benchmarks of a successful startup is the ability to create maximized results, given the little input. Platinum Africa Solutions Limited (PASL) has created this business challenge in collaboration with Code 57 to scout for the best student entrepreneurs in Ghana who will go through the mill and come out refined and more ready for business.

Successful applicants will be taken through several engaging phases, workshops and mentoring leading to the Grand Finale where three (3) winners will win a Gh¢5,000 cash investment each to kick-start their dream businesses.

The winning package includes a Gh¢5,000 cash investment, over Gh¢ 30,000 worth of consulting package, magazine features, publicity, features on various platforms, 6-months free of OZÉ Premium app., and further financing options.

The challenge will feature a three-member jury and a three-member faculty who will be announced in the next coming weeks. This promises to be an exciting journey for student entrepreneurs in Ghana.

The heat is on and the challenge has been thrown: What business would you start with Gh¢5,000?

Application for the 5K Challenge is opened and interested applicants can submit an application by clicking the link: HYPERLINK “http://bit.ly/5K_Challenge” http://bit.ly/5K_Challenge until 30th April,2020.

Official Banking Partner: Access Bank Ghana (Women Banking Unit).

Strategic Partners: ICS Africa, ANA’s Business Services, City Broadcast Limited, OZÉ Inc., Entrepreneurs Connect Africa, and Oasis Design Studio.

Media Partners: Avance Media, Oasis Magazine, My Story Magazine, Vibez Alert and TopAfric.

Follow @5kchallenge_gh on Instagram for more updates.

By: Wetrend Gh (Official PR partner)

Global Business Keynote Speaker, Futurist Kwame Has Been Appointed As Global Vice President of the Peacful Mind Foundation.

Kwame A.A Opoku is a Futurist, Global Business Keynote Speaker, A 2-time Tedx Speaker, Brand Architect, Public Speaking Coach, Serial Entrepreneur and a Social Media/Digital Marketer.

As an entrepreneur, he is CEO of Mary & Mary Global partners, a leading communications marketing and PR firm with a bank of super creative and talented minds connecting, informing and creating inspiring work, he is also the Co-Founder and Lead Curator of WE FESTIVAL AFRICA a unique platform dedicated to supporting women entrepreneurs who are in the trenches of building their business

Below is What He said on His Instagram Page:
Appointment as Global Vice President of the PMF : UN Global Compact Org. | Presence in 40 Countries Globally.
Humbled and Honored, to God be all the Glory without whom I am nothing. Excited about this new phase of work and Global Recognition. PMF is one of the world’s leading Organizations in Mental Health and Well Being ( SDGs Goal No. 3). Peacful Mind Foundation (PMF) is a global organization registered with the United Nations (U.N.) Global Compact and United Nations DESA, Based in New Delhi, India. The foundation is present in more than 36 countries across the world, embarking its vision i.e., “To make psychology a household term, peace, and well-being and Culture”. Let us get to work! The World Awaits.

My Appointment as Global Vice President of the PMF : UN Global Compact Org. | Presence in 40 Countries Globally Humbled and Honored, to God be all the Glory without whom I am nothing. Excited about this new phase of work and Global Recognition. PMFis one of the world’s leading Organizations in Mental Health and Well Being ( SDGs Goal No. 3). Peacful Mind Foundation (PMF) is a global organization registered with the United Nations (U.N.) Global Compact and United Nations DESA, Based in New Delhi, India. The foundation is present in more than 36 countries across the world, embarking its vision i.e., “To make psychology a household term, peace, and well-being and Culture”. Let us get to work! The World Awaits. Cc: @peacfulmind_pmf @resetglobalpeople 📷 by @thesoughtafter_ #unitednations #globalgoals #peacfulmindfoundation #mentalhealth #mentalwellbeing #goodhealth

A post shared by Amb. Kwame A.A Opoku (@futuristkwame) on

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8 BENEFITS OF BUILDING YOUR PERSONAL BRAND BY EMILY WALE-KOYA -CERTIFIED PERSONAL BRAND STRATEGIST.

1: A STRONG PERSONAL BRAND gives you an opportunity to build your own company as an entrepreneur or consultant faster than ever.

2: A STRONG PERSONAL BRAND helps you market yourself to a company and increases your value as a potential employee or contractor.

3: A STRONG PERSONAL BRAND raises your credibility and authority, which makes buying from you easier.

4: A STRONG PERSONAL BRAND gets you paid big time to speak at events.

5: A STRONG PERSONAL BRAND influences your prospects to buy from you instead of your competition.

6: A STRONG PERSONAL BRAND offers you a chance to become an industry leader.

7: A STRONG PERSONAL BRAND increases your asking price.

8: A STRONG PERSONAL BRAND allows you create multiple streams of income.

Connect With Her:

Instagram: Emilyspeakslife

Website: http://www.emilywalekoya.com

EXCLUSIVE: STANBIC INCUBATOR TO HOST THE CLIMAX EDITION OF DIGITAL DRIVE IMPACT – DDI – SAVE THE DATE!!

Digital Drive Impact Initiative is an annually hosted tech conference that puts together employees, tech enthusiast, tertiary students, and Tech Startup Founders in ideating methods by which technology can be decentralized in the African market. This conference is an initiative of HypaMania Digital Group, an online (digital) based agency that commits to assisting businesses sell their brands with digital literacy, skills and transformation. The DDI program was hosted in both University of Ghana, Legon and Kwame Nkrumah University of Science and Technology, putting together over 300 attendees, stakeholders, and partners. The climax edition will come off this year in March, a two days event with day number one as a knowledge acquisition Workshop on the Trends In Technology and day number two as the main Conference with great personalities to have a digital conversation on the Futurism of Technology In Africa and is being carried about by HypaMania Digital Group.

#ClimaxEdition – Tech. Trends & Futurism of Technology in Africa.

Click on the Link Below to Register:

Digital Drive Impact Registration

Date: 20th – 21st
March, 2020

Time: 9am – 4pm Each Day

Rate: It’s Free!!

Connect With Them:

Facebook/Twitter: Hypamania

Instagram: Hypamania.gh

Instagram: ddi.ghana

Don’t Let Your Failures Stop You – CEO Of Entrepreneurship Hub Africa, Moses B. Arthur Shares In An Interview With SammytheAuthor.


Build Yourself Up through your failures. Don’t allow it deter you from accomplishing your Mission on Earth. Your Dreams are Possible and Achievable. Today on Exclusives with SammytheAuthor, an Inspiring Ghanaian Serial Entrepreneur and Motivational Speaker, shares with us, his life story and career as an Entrepreneur and CEO of Entrepreneurship Hub Africa and City Broadcast Ltd. Checkout the Interview Below.

1: For the benefit of those who might know not you, Who is Mr. Moses Arthur?
Moses B. Arthur is a young daring Ghanaian totally out of his comfort zone living his epic vision for Africa. As a serial entrepreneur that he is, he runs a digital marketing and branding firm called City Broadcast Ltd. A For-Profit social enterprise called Entrepreneurship Hub Africa that organizes the annual African Entrepreneurship and Innovation Summit. He believes strongly that Entrepreneurship and Innovation is the future of the continent and it can make the continent great again.
Moses started his entrepreneurial journey in his sophomore year in the university when he started his first business called Parah Deliveries and Coinbase (a company that was to be centered on deliveries and a cryptocurrency called Bitcoin) but the business failed due to lack of tenacity and boldness to run and dominate the sector. Two years after with burning passion for the marketing space, he started a company called City Broadcast which he least knew would rise to become one of the most sort after digital marketing and branding firms in the country. And it has just been a journey of God’s goodness ever since.

 

2: Tell us more about yourself. I mean what’s Your Story? (Family, Education e.t.c)
Moses studied visual arts at Anglican Senior High School In Kumasi and further had his degree at the Kwame Nkrumah University of Science and Technology where he studied Bsc. Development Planning. He is the first born of four children to his parents.

 

3: As the Founder & CEO, what inspired your decision to start Entrepreneurship Hub Africa?
Entrepreneurship Hub Africa was birthed out of a passion to help young entrepreneurs and business leaders to develop themselves which would reflect in the growths mentally and then in the end affect their businesses. I sort to see daring entrepreneurs under one roof learning and exchanging ideas on how to make their individual businesses scale and in the end making the African continent great again.

 

4: Give us a brief Overview of your Agency, City broadcast Ltd?
City Broadcast Ltd is a ghanaian based consulting firm and a leading advisor on business strategy. We help Businesses to Dominate their Market Space through digital marketing. It was started in 2017 and as part of the services we render is digital marketing, branding, corporate leadership and training, business consulting and business registrations. Our office is based in Accra, Ghana.

 

5: What are some of the Challenges You encountered on your Journey? Anything Sharable?

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I Started PASL With A Borrowed Laptop and One Client.- CEO & Founder Of Platinum Africa Solutions Ltd Shares In An Exclusive Interview.

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With God, Hardwork and Determination, you are sure to conquer/break your way through and achieve your Dreams/Objectives. Today on Exclusives with SammytheAuthor, an Inspiring Ghanaian Serial Entrepreneur shares with us, his life story and career as an Entrepreneur and CEO of Platinum Africa Solutions Ltd. Checkout the Interview Below!
1: Who is Mr. Derrick S. Vormawor?
I am a business consultant, and a marketing strategist. I run PASL which is focused on helping businesses to start, grow and expand profitably and strategically. Sometimes, I get invited to speak at events and I also do some writing on business and entrepreneurship as well as a Vlog on social media. I am the creator of The Business Startup Clinic currently being sponsored by Access Bank’s W-Initiative in Ghana, and the 5K Challenge sponsored by Code 57 and starting off this summer 2020 in Ghana. Aside business and entrepreneurship, I am a whole mood and vibe on a personal level. Lol!
2: What’s the Story behind Your Personality?
I learned to fully embrace who I am and can be and decided to design my own life. You know, if your life is your biggest project, why not design it?
Ever since, I have been on an amazing personal journey. No one can change my perception about ‘me’ any longer and the things I could achieve in life. This mindset and experience drive my personality. I recognize that I am human, and life would always happen with or without me, so I better get my groove on whiles I am here.BFF5490E-7916-4B9A-A1A5-64687F4336E3

3: Tell us more about the Educational aspect of Your Life.
I started my primary education at Apam Royal Preparatory school in the Central Region, then I continued at Christ Ebenezer Preparatory School in Darkuman. I moved on to Christ Vision International School for my junior high education and completed at Anglican Church’s school, both in Prampram. Afterwards, I did an IT course at IPMC in Tema then I went to pursue ‘Business’ at Anlo Senior High School in Anloga (Volta Region). I later read a Diploma in Business Studies at Excellent Business College in Madina, then I went on to do a Bsc. Banking & Finance at University of Professional Studies, Accra. Presently, I am pursuing an MSc. General Management in Germany.f1a3a9ad-fce8-4fff-bf47-648c08030de9 2

4: At what point did you realize you could start a Company of Your Own? What Inspired that Decision?
Before I started my company, I did not have any big dreams. I promise, I never thought I could become who I have become today. I only wanted a regular life and I was a contract staff in a Bank at the time, but life happened. I lost my job and through the process of recovering myself from the heartbreak, I decided to do something for myself. I realized I loved creating strategies, and taking on business problems, and finding solutions for them. I started with one client, a borrowed laptop, a small dream, and presently our company is worth a couple of hundreds of thousands of dollars in value, with a greater vision. We are building the most reliable business consulting firm in Africa.
5: Being the Founder/CEO of Platinum Africa Solutions, what are some the necessary measures, you put in place to ensure that your Company runs smoothly and productively?
It’s not easy running PASL. I serve in two roles. As a CEO & a Lead consultant. I get involved in every single thing happening. I lead by example. I have a relationship with my team members. Aside the fact that I have created structures to function, the company is able to run productively because we thrive on teamwork, respect for one another, we choose our clients wisely and we take on what we can deliver. Everybody in PASL is intrinsically motivated and we don’t joke with our work and our people.15780924_841400982668967_1288877154078322675_n

6: What are some of the services Platinum Africa Solutions Ltd Offer?

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No Regrets, Only Lessons As An Entrepreneur: CEO of Maestro Group, Seidu Ali, Shares In An Exclusive Interview!!

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On your journey to success, this is what you find, Challenges and Setbacks but with God, Hardwork and Determination, you are sure to conquer/break your way through and achieve your Dreams/Objectives. Today on Exclusives with SammytheAuthor, an Inspiring Ghanaian Entrepreneur shares with us, his life story and career as an Entrepreneur and CEO of Maestro Group. Checkout the Interview Below!
1: Who’s Mr. Ali Seidu?
Seidu Ali, I would say is an Entrepreneur, a Business Consultant, a Mentor, a Journalist and a lot of other things he can’t even keep track of. That’s to say that, he’s a simple guy who believes in the values of individuals other than the titles ascribed to people who possess not, the ability to deliver or add value not just to themselves but to the people around them at large.
I would also say he’s an individual who believes and supports achievable dreams regardless, and also one who strongly believes in the law of reciprocity.
To the fun bit of him, I’d say he is a simple guy and a very easy to relate with individual.


2: What’s the Story Behind this great Personality?
The story behind this personality I would say is one that’s been full of practical lessons and that’s what has molded him into what you are seeing now, and it is a lengthy one.
Now, before one can have a personality or before a personality can be identified, there should be three identifiable phases in your life answering three simple yet, complicated questions.
i. What are you as an individual capable of achieving?;
ii. How do you prove your capability?; and finally,
iii. How can you help others prove their level of capability?
Now, the above phases to the questions listed are an unbreakable cycle. One that a person has to go through before having a great personality.
So firstly, Seidu Ali has gone through a lot of turndowns, a lot of sacrifices and sleepless nights which helped him efficiently define what he’s capable of doing.
Secondly, Seidu Ali has served a lot of people, just for the experiences and that also helped him to clearly define how to prove his capability.
Thirdly is the fact that he helps others prove their capabilities even though he’s still in the process of helping others do that.
So with the above framework set, I would say I’m still not a great personality yet, for the sky is not the limit, beyond the sky is.

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3: I understand you are the CEO/Founder for Maestro Group..what Inspired such an awesome Idea?
What inspired me is very simple, ‘Fear of the Unknown’ and the desire to reap whatever I’ve planted.
Now, I’ll leave you with two simple questions for you to digest.
i. How would you feel if you wake up one beautiful morning, and your mum, dad, son or daughter, wife or a sister falls ill severely and in a case either of them has nothing to support the illness, a call comes in informing you about it.

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Things to Consider in Building a Global Business Relationship for Your Brand.

Richmond Engel Bennah

The role of Cross Cultural Communication in stakeholder relationships

Any business that seeks to go global and reach a wider network of customers must be willing and prepared to satisfy customer needs based on the demographic factors of culture especially.

Business relationships differ across countries as culture plays a central role in helping business leaders understand how customers from diverse socio-economic, cultural and political backgrounds react to their products, services and business relationships. Service companies especially must tailor their services to suit unique demands of their customers from different backgrounds. Cultural differences must be recognised by business leaders and married into company policies when conducting business or building a business relationship outside an organization’s traditional market or home country. This will help businesses from offending their customers through the delivery of their services. Customer assessment surveys and reviews can be conducted to test the market before penetration.

Also useful feedback from similar expatriate companies in the same industry can be used to understand the consumer behaviours of customers living in countries the business wants to enter in. Entering into a new market with an existing product or service can be tricky because of factors such as customer perception of a product or service. Thus businesses can first visit the countries they want to do business in as tourists to understand local customs and traditions relating to the way of doing business in those countries. Also, identifying key stakeholders and consumer segments that readily identify with the company’s product or service can easily help a business with market penetration in a new market. Essentially, services should be tailored to feedback or results analysed from data on user customization preferences.

Employing a diversified workforce, especially a greater percentage of employees in the new market can help the business scale up quickly and also promote trust in the business relationship between an organization and its local market.
Various communication tools and channels can be used by an organization seeking to enter into a new market. Aside organising hands-on and periodic customer care training for its workforce to meet the different needs of doing business with customers from diverse backgrounds in a new market, face-to-face interaction with indigenes or citizens in the new market will help identify the right questions and factors that businesses must consider. To make this effective, organizations can build local connections in the new market for over a year before entry. This will help them gather all the relevant information necessary to successfully launch and become sustainable in the new market.

Jennifer Wealth

Culture, Ethics and Social Responsibility

Being socially responsible is fundamental to the growth of every organization. Although most business entities see social responsibility as a mere legal chore to avoid a bad name, others actually capitalise on social responsibility to promote brand equity and brand power. Social responsibility does not only help an organization enlarge its market share. It also gives businesses a foothold in their respective markets and indirectly sets them above competition. For example, a business that is highly socially responsible would not have to spend more money on advertising campaigns to push away competitors and promote their products because instinctively, customer perception of brand equity and the socially responsible activities of the business will make customers patronise their products. Socially responsible businesses enjoy more customer goodwill as compared to businesses that are not in their entirety socially responsible.
Ethics is generally what people or society views about being right or wrong in any given situation. What is considered ethical behaviour or as being right and wrong varies across various cultures. For example, a business could require its employees to dress a certain way or give favours to certain classes of customers based on the core values or policies of the business. This specific way of dressing or service approach may be seen as insulting in a different market based on culture. For example, in the USA a customer service attendant may engage a customer using hand gestures such as a thumbs up to appreciate the customer.

This may however be seen as insulting in Asian countries like Japan. Company policies for an organization should differ when doing business in different socio-economic, cultural and political backgrounds. Also, stakeholders such as governments play a key role in ethical decision making for businesses. The way a company may publish its annual reports or findings may be seen as ethical in one country and unethical in another. This may be because of the channels used in communicating the reports or the tone of language in the reporting structure. Global businesses can do well and understand matters involving ethics in doing business across different cultures generally through observation. This is because what may be considered ethical may not always be written down in an “ethical handbook”. With time, expatriate companies in new markets and cultures can analyse and understand issues on ethics generally by observing customer reactions and government behavioural responses to their business activities.

The brand as a means of international communication

The power of a brand is key in determining the useful life of the brand. A brand should communicate clearly what it stands for without creating any room for assumptions or uncertainty in the minds of its target market. “Born-global” organizations are organizations whose structure and business activities are specifically tailored to reach a globally diverse market. Thus, for born globals, marketing campaigns such as advertising and promotion are done differently based on the type of market in which the advertising is being done. This helps the brand prevent any forms of scandals that may tarnish its brand image. For example, in marketing a skin product in western European countries, models used for the advertising campaigns may be allowed to show a bit of skin as they apply the skin products on their body surfaces. This may be seen as acceptable because of lifestyle in those countries. However, the same advertising videos and imaging will not be acceptable in Arab countries where women especially are required to cover their bodies extensively. Thus, a different approach to branding and advertising will be required in this case.
Branding speaks a lot and creates an impression in the minds of customers. Factors like customer care experiences are usually top of the pile on the reasons why customers may patronise an organization’s product or service from another organization. Information on brand perception can be conducted through surveys and mystery shopping.

By: Richmond Engel Bennah & Jennifer Wealth

Richmond Engel Bennah (Writer, Business Developer, Brand Evangelist)
Contact:richmondbennah@gmail.com

http://www.amazon.com/richmondengelbennah

Exclusive!! itel Debuts Three Smartphones on Android™ Oreo™ System (Go edition) in Ghana!

itel, a mobile phone brand committed to providing budget-friendly, high quality products boasting excellent user experience under TRANSSION Holdings, has announced to launch its first three smartphones which run on the Android™ Oreo™ operating system (Go edition) – itel P32, A32F and A15, into the Ghana market.

itel is one of the first global mobile phone brands to partner with Google on the Android Oreo project. In line with itel’s commitment, this initiative aims to benefit the brand’s millions of consumers in global emerging markets and empower them to enjoy mobile life at affordable price points.

itel P32, A32F and A15 which feature the new Android™ Oreo™ operating system (Go edition) will present a number of benefits to consumers including:

A smooth and fast experience tailored to devices with 1GB of RAM. New and reimagined Google apps for entry-level smartphones including Google™ Go, YouTube Go, and the Google Assistant for Android™ (Go edition)

Enhanced data efficiency

“We are delighted to launch the first batch of itel smartphones powered by the Android™ Oreo™ operating system,” said Stephen Yang, General Manager of itel, “We believe that the mobile communication device that has revolutionized human social life should belong to everyone. Through this partnership with Google, we will make it easier for consumers in emerging markets, especially in Africa regions, the opportunity to afford an efficient and user-friendly smartphone.”

Njoroje Martin, West Africa Partnership Manager, Google, said: “Android Oreo (Go edition) is specifically optimised to bring the magic of Google and Android to smartphones with limited memory and processing power. We’re excited to see itel take the next step towards bringing computing to more people by launching Android Oreo (Go edition) phones.”

“The specifications and features of each of the launched smartphones have been specially built for our consumers in Ghana. The new Android™ Oreo™ Operating System(Go edition) opens a new world of convenience for users of these 3 itel smartphones”

itel P32

The itel P32 comes with the 5.5-inches IPS 18:9 full screen display with a 5MP/5MP rear dual camera and dual flash lights. The device is packed with 1GB RAM and 8GB ROM, powered by MT6580M Qual-core 1.3GHz processor. It houses a 4000mAh big battery with one charge for 3 days, as well as a fingerprint sensor for easy access to the phone.

itel A32F

itel A32F comes with 5.0-inches big display and 5MP AF rear camera with 1.4μm big pixel and 2MP selfie camera with 1.65μm big pixel. It supports 1.3GHz Quad-Core MT6580M, 1GB RAM + 8GB ROM (expandable to 32GB of storage), and 2050mAh battery. Especially, this device offers multi-functional fingerprint sensor at affordable price to allow users to program up to five fingerprints and quickly access to their favourite apps, calls, cameras with security.

itel A15

itel A15 also comes with a 5.0-inch display screen and 5MP AF rear camera with 1.4μm big pixel, and a 2MP selfie camera with 1.65μm big pixel. It supports 1.3GHz Quad-Core MT6580M, 1GB RAM + 8GB ROM (expandable to 32GB of storage), and 2050mAh battery. The device will be available in three colours – midnight black, starry blue and rose gold.

According to the Public Relations Manager, Michael Tuekpe said, “The devices will be rolling out in May in Ghana and promises an exciting and intriguing smartphone experience”. He continued that the phones durability is highly guaranteed and still has twelve months warranty.

About itel
Established in 2007 in Hong Kong, itel Mobile is an innovative brand specializing in mobility solutions. With its brand philosophy “Join · Enjoy”, itel endeavoured to empower every individual by providing best in class, reliable and trendy communication devices at an affordable rate. Its product portfolio comprises smartphones, tablets and feature phones.

Over the past decade the brand has become a household name in the industry spreading its presence in 40 countries across the globe. In 2016, itel reached a landmark sales volume of 50 million handsets, claiming to be among the top 3 mobile brands in Africa. As per “African Business”, most influential business magazine on the continent, itel ranks 25th Most Admired Brands for African consumers.

Checkout more pictures below: