Don’t Give Up! Failure is Feedback – Odeyale Tobiloba, The Millennial Catalyst, Shares in An Exclusive Interview With SammytheAuthor.

Whatever challenges you’re facing, is never permanent; it’s temporary. Don’t let your Pain decieve You; You’re more than a Conqueror. Stay Focused and Continue Building. Today on Exclusives with SammytheAuthor, an Inspiring Nigerian Bright Light, shares with us, his life story and career as a Creative and Millennial Catalyst. Checkout the Interview below.

1: Who is Mr. Skinni Tobi?

Skinny Tobi is a bright light, I help young creatives see the positive in their negatives, to help them see that there’s better & believe they were born for a greater cause.

2: Tell us a bit about yourself (Family, Education, Career etc.)

I am the 2nd of 4 children (2 girls & 2 boys😃😃) , precisely, the first male child.

Earlier on in my life, I knew I was different in everything from the rest of my siblings. I wasn’t the most intelligent, in fact, I always changed schools like i changed clothes due to one issue or the other so it wasn’t hard for me to be easily tagged the black sheep. I’m about 5’10, chocolate skinned, introverted and shy! I’m one person that accepts the labels before people even label me, that’s my greatest strength, which has really worked for me. I’m a dreamer and a rare breed of a creative! I’m selfless and I love social media! My love for social media has brought me to where I am today. I don’t just use social media like the average user, but I try to understand user behaviors, understand the platforms, see what works and use it to my advantage! As a result of my exploits on social media, punch Newspaper also featured me in April, 2018 (https://punchng.com/consistency-is-key-to-growing-a-business-odeyale/)

My university life is a huge part of my progress story today. Almost a decade in both Covenant university & Babcock university taught me a whole lot of lessons about life, most especially about failure. Thankfully, I was able to also gain clarity on what it is I should be doing with my life and what career path to take.

Over the years, I’ve created a couple of social media projects like “KaptionThis” and privileged to work with a couple of brands such as Krispy Kreme, UBA, Jumia, Nokia, UduXMusic, Coca-Cola, 5 Alive etc

3: Share with us things we need to consider in building self-confidence?

Self confidence is an inside job. Self confidence is knowing that whether people accept you for who you are or not, you’ll still be your best self. This is something I teach myself every day.

4: Why do you call yourself, the Millennial Catalyst?

Hahaha! Well, I did tag myself because I’m really passionate and fascinated about the affairs of creative, ambitious & purpose driven millennials. Since I am one myself, it’s very easy to spot persons like that, connect with them intelligently & be a part of their journey as much as possible. So I positioned myself as that person that fires up the millennials to become better version of themselves and to believe in their God given dreams & it wasn’t long before people started tagging me as a “Millennial Catalyst💥” as well.

Although it’s a tag name that might evolve as I’m in a stage where I gain more and more clarity each day.

5: As the Millennial Catalyst, what is your Drive, I mean what is your go-to source, when it comes to fulfilling your Purpose?

My go-to-source has to be my intuition. The voices in my head push me to come home to myself each day. Like I said earlier, I’m in a stage where I gain clarity each day and improving on myself and helping others improve on their journey as well! It’s sling game👊

6: What is your definition for Personal Branding? And what are some of the Steps you took in building your brand?

Personal branding is simply
you being branded/packaged/positioned to meet your tribe/ideal target audience/ideal customer, where they are online.

Personality + Branding

For starters, I didn’t even know what personal branding meant till sometime in June last year, prior to then, I was just all over the place and a random guy online (generalist). Then I met my mentor online, Dave Obada, who I learnt most of what I now know about personal branding.

I became more intentional about how I use my platforms, I started to zero in on what I know best to do and being unapologetic about it across platforms. Basically I’ll say, the steps I took to build my personal brand are; firstly, I realized I couldn’t continue being a generalist and I was tired of just playing around on the Internet. Secondly, I connected with a mentor and he taught me certain things. Thirdly, I immersed myself in podcasts, books and other materials that addressed personal branding and self development.

I’ll say those 3 steps changed the game for me.

7: Define Failure in three Words?

This will be hard. I’m very terrible with sticking to limited number of words when asked this type of question. Permit me to break this rule!

I was listening to Seth Godin last night and he said “If failure is not an option, then success is not an option” and if you think about this, it makes sense. because success is failing and failing again until you find the thing that works.

Thomas Edison invented the light bulb, but he also invented 99 other ways not to make a light bulb💡

My Point: Failure is Feedback.

8: What triggered the idea to start Through Millennial Eyes? What do you seek to achieve with it?

This is a mission similar to the “I have a dream” by Martin Lurther King mission!

“I Believe/Know” that one day every young person out there will be doing work they love and love what they do either with a degree or not!

Most persons has a dream when they were younger, but some where along the way, the world got it’s hands on them and they lost their way.

The goal? To drastically eradicate the depression and feeling unworthy or living an average life by most young persons today!

The “Through Millennial Eyes” is one that could be rebranded sometime soon though!

Connect With Him:

Instagram: @skinnytobi

Global Business Keynote Speaker, Futurist Kwame Has Been Appointed As Global Vice President of the Peacful Mind Foundation.

Kwame A.A Opoku is a Futurist, Global Business Keynote Speaker, A 2-time Tedx Speaker, Brand Architect, Public Speaking Coach, Serial Entrepreneur and a Social Media/Digital Marketer.

As an entrepreneur, he is CEO of Mary & Mary Global partners, a leading communications marketing and PR firm with a bank of super creative and talented minds connecting, informing and creating inspiring work, he is also the Co-Founder and Lead Curator of WE FESTIVAL AFRICA a unique platform dedicated to supporting women entrepreneurs who are in the trenches of building their business

Below is What He said on His Instagram Page:
Appointment as Global Vice President of the PMF : UN Global Compact Org. | Presence in 40 Countries Globally.
Humbled and Honored, to God be all the Glory without whom I am nothing. Excited about this new phase of work and Global Recognition. PMF is one of the world’s leading Organizations in Mental Health and Well Being ( SDGs Goal No. 3). Peacful Mind Foundation (PMF) is a global organization registered with the United Nations (U.N.) Global Compact and United Nations DESA, Based in New Delhi, India. The foundation is present in more than 36 countries across the world, embarking its vision i.e., “To make psychology a household term, peace, and well-being and Culture”. Let us get to work! The World Awaits.

My Appointment as Global Vice President of the PMF : UN Global Compact Org. | Presence in 40 Countries Globally Humbled and Honored, to God be all the Glory without whom I am nothing. Excited about this new phase of work and Global Recognition. PMFis one of the world’s leading Organizations in Mental Health and Well Being ( SDGs Goal No. 3). Peacful Mind Foundation (PMF) is a global organization registered with the United Nations (U.N.) Global Compact and United Nations DESA, Based in New Delhi, India. The foundation is present in more than 36 countries across the world, embarking its vision i.e., “To make psychology a household term, peace, and well-being and Culture”. Let us get to work! The World Awaits. Cc: @peacfulmind_pmf @resetglobalpeople 📷 by @thesoughtafter_ #unitednations #globalgoals #peacfulmindfoundation #mentalhealth #mentalwellbeing #goodhealth

A post shared by Amb. Kwame A.A Opoku (@futuristkwame) on

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Don’t Let Your Failures Stop You – CEO Of Entrepreneurship Hub Africa, Moses B. Arthur Shares In An Interview With SammytheAuthor.


Build Yourself Up through your failures. Don’t allow it deter you from accomplishing your Mission on Earth. Your Dreams are Possible and Achievable. Today on Exclusives with SammytheAuthor, an Inspiring Ghanaian Serial Entrepreneur and Motivational Speaker, shares with us, his life story and career as an Entrepreneur and CEO of Entrepreneurship Hub Africa and City Broadcast Ltd. Checkout the Interview Below.

1: For the benefit of those who might know not you, Who is Mr. Moses Arthur?
Moses B. Arthur is a young daring Ghanaian totally out of his comfort zone living his epic vision for Africa. As a serial entrepreneur that he is, he runs a digital marketing and branding firm called City Broadcast Ltd. A For-Profit social enterprise called Entrepreneurship Hub Africa that organizes the annual African Entrepreneurship and Innovation Summit. He believes strongly that Entrepreneurship and Innovation is the future of the continent and it can make the continent great again.
Moses started his entrepreneurial journey in his sophomore year in the university when he started his first business called Parah Deliveries and Coinbase (a company that was to be centered on deliveries and a cryptocurrency called Bitcoin) but the business failed due to lack of tenacity and boldness to run and dominate the sector. Two years after with burning passion for the marketing space, he started a company called City Broadcast which he least knew would rise to become one of the most sort after digital marketing and branding firms in the country. And it has just been a journey of God’s goodness ever since.

 

2: Tell us more about yourself. I mean what’s Your Story? (Family, Education e.t.c)
Moses studied visual arts at Anglican Senior High School In Kumasi and further had his degree at the Kwame Nkrumah University of Science and Technology where he studied Bsc. Development Planning. He is the first born of four children to his parents.

 

3: As the Founder & CEO, what inspired your decision to start Entrepreneurship Hub Africa?
Entrepreneurship Hub Africa was birthed out of a passion to help young entrepreneurs and business leaders to develop themselves which would reflect in the growths mentally and then in the end affect their businesses. I sort to see daring entrepreneurs under one roof learning and exchanging ideas on how to make their individual businesses scale and in the end making the African continent great again.

 

4: Give us a brief Overview of your Agency, City broadcast Ltd?
City Broadcast Ltd is a ghanaian based consulting firm and a leading advisor on business strategy. We help Businesses to Dominate their Market Space through digital marketing. It was started in 2017 and as part of the services we render is digital marketing, branding, corporate leadership and training, business consulting and business registrations. Our office is based in Accra, Ghana.

 

5: What are some of the Challenges You encountered on your Journey? Anything Sharable?

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Exclusive: Detailed Info on How We Fund Our Annual Project Budgeted At Over Ghc20,000 Each Year – Executive Director- SpreadAid International Shares!!

Severally, I had to answer this question, ” How does SpreadAid International get to fund projects budgeted at Gh 20,000.00 each year?”
Let me share just four (4) with you.
1. Focus on a higher source: On a lighter note, some of my members say this, “I just dont know how it happens but once you (Julius) say it must be done, it is done” It is that simple. For every single project, my focus is not on who and who would bring what. The focus is on the giver of the vision. Sometimes, I don’t even know where it’s going to come from but I just have the strong resolve that once it’s “God’s project”, it would see the light of day. With that understanding, what I do is to present members and others the opportunity of benefiting from the blessing that comes with being a part of such project(s).
2. Create those who would believe even when you don’t believe anymore:
I have realized through several years of operation and through studies that it gets to times when you even cease believing in you or your dreams- sometimes both. That is a really difficult place to find yourself but it is not out of place- realistically, it’s okay to once in a while battle with such encounters. But don’t ask for it, it could be extremely terrible!
The point however is this; before you get to the place of unbelief, you should have created people or a person who can force you out of your unbelief immediately. Otherwise, it could cost you much more beyond repairs. Create those people with your vision and let them walk in it until they bear the name of that vision. Is that fund, yes! the greatest to have.

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Exclusive!!! Youth Uniting Africa Conference Happening Live In Accra, Ghana. Save The Date!

The African continent is rich in natural resources. Some of its 54 countries boast resources like diamonds, sugar, gold, uranium, silver, oil and petroleum.

Are you ready for the new opportunities and threats of a developing Africa? Youth Uniting Africa is an actionable conversation about possible solutions to emerging problems facing Youth in Africa.

It is also about highlighting new emerging opportunities for Youth in Africa. Ranging from entrepreneurship and job creation to partnership, collaboration and more.

Youth Uniting Africa, in partnership with The Bright Continent, Alliance Francaise Accra and other like minded organisations is set to be an annual youth conference happening in different African countries each year.

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Things to Consider in Building a Global Business Relationship for Your Brand.

Richmond Engel Bennah

The role of Cross Cultural Communication in stakeholder relationships

Any business that seeks to go global and reach a wider network of customers must be willing and prepared to satisfy customer needs based on the demographic factors of culture especially.

Business relationships differ across countries as culture plays a central role in helping business leaders understand how customers from diverse socio-economic, cultural and political backgrounds react to their products, services and business relationships. Service companies especially must tailor their services to suit unique demands of their customers from different backgrounds. Cultural differences must be recognised by business leaders and married into company policies when conducting business or building a business relationship outside an organization’s traditional market or home country. This will help businesses from offending their customers through the delivery of their services. Customer assessment surveys and reviews can be conducted to test the market before penetration.

Also useful feedback from similar expatriate companies in the same industry can be used to understand the consumer behaviours of customers living in countries the business wants to enter in. Entering into a new market with an existing product or service can be tricky because of factors such as customer perception of a product or service. Thus businesses can first visit the countries they want to do business in as tourists to understand local customs and traditions relating to the way of doing business in those countries. Also, identifying key stakeholders and consumer segments that readily identify with the company’s product or service can easily help a business with market penetration in a new market. Essentially, services should be tailored to feedback or results analysed from data on user customization preferences.

Employing a diversified workforce, especially a greater percentage of employees in the new market can help the business scale up quickly and also promote trust in the business relationship between an organization and its local market.
Various communication tools and channels can be used by an organization seeking to enter into a new market. Aside organising hands-on and periodic customer care training for its workforce to meet the different needs of doing business with customers from diverse backgrounds in a new market, face-to-face interaction with indigenes or citizens in the new market will help identify the right questions and factors that businesses must consider. To make this effective, organizations can build local connections in the new market for over a year before entry. This will help them gather all the relevant information necessary to successfully launch and become sustainable in the new market.

Jennifer Wealth

Culture, Ethics and Social Responsibility

Being socially responsible is fundamental to the growth of every organization. Although most business entities see social responsibility as a mere legal chore to avoid a bad name, others actually capitalise on social responsibility to promote brand equity and brand power. Social responsibility does not only help an organization enlarge its market share. It also gives businesses a foothold in their respective markets and indirectly sets them above competition. For example, a business that is highly socially responsible would not have to spend more money on advertising campaigns to push away competitors and promote their products because instinctively, customer perception of brand equity and the socially responsible activities of the business will make customers patronise their products. Socially responsible businesses enjoy more customer goodwill as compared to businesses that are not in their entirety socially responsible.
Ethics is generally what people or society views about being right or wrong in any given situation. What is considered ethical behaviour or as being right and wrong varies across various cultures. For example, a business could require its employees to dress a certain way or give favours to certain classes of customers based on the core values or policies of the business. This specific way of dressing or service approach may be seen as insulting in a different market based on culture. For example, in the USA a customer service attendant may engage a customer using hand gestures such as a thumbs up to appreciate the customer.

This may however be seen as insulting in Asian countries like Japan. Company policies for an organization should differ when doing business in different socio-economic, cultural and political backgrounds. Also, stakeholders such as governments play a key role in ethical decision making for businesses. The way a company may publish its annual reports or findings may be seen as ethical in one country and unethical in another. This may be because of the channels used in communicating the reports or the tone of language in the reporting structure. Global businesses can do well and understand matters involving ethics in doing business across different cultures generally through observation. This is because what may be considered ethical may not always be written down in an “ethical handbook”. With time, expatriate companies in new markets and cultures can analyse and understand issues on ethics generally by observing customer reactions and government behavioural responses to their business activities.

The brand as a means of international communication

The power of a brand is key in determining the useful life of the brand. A brand should communicate clearly what it stands for without creating any room for assumptions or uncertainty in the minds of its target market. “Born-global” organizations are organizations whose structure and business activities are specifically tailored to reach a globally diverse market. Thus, for born globals, marketing campaigns such as advertising and promotion are done differently based on the type of market in which the advertising is being done. This helps the brand prevent any forms of scandals that may tarnish its brand image. For example, in marketing a skin product in western European countries, models used for the advertising campaigns may be allowed to show a bit of skin as they apply the skin products on their body surfaces. This may be seen as acceptable because of lifestyle in those countries. However, the same advertising videos and imaging will not be acceptable in Arab countries where women especially are required to cover their bodies extensively. Thus, a different approach to branding and advertising will be required in this case.
Branding speaks a lot and creates an impression in the minds of customers. Factors like customer care experiences are usually top of the pile on the reasons why customers may patronise an organization’s product or service from another organization. Information on brand perception can be conducted through surveys and mystery shopping.

By: Richmond Engel Bennah & Jennifer Wealth

Richmond Engel Bennah (Writer, Business Developer, Brand Evangelist)
Contact:richmondbennah@gmail.com

http://www.amazon.com/richmondengelbennah

JUST In: Management Of FELLA MAKAFUI Speaks on the Current Situation.

Keep Calm and be Advised Accordingly not to pass any comment or judgement.

For Issues of such nature also has serious emotions attached.

How can people rejoice over this negative issue which is not even true when this fake story says her boyfriend who she dated for 5years stormed her wine shop –

Doesn’t that make her a good lady for being with a single man for 5years and not sleeping with men to make her shop like People thought

but rather she was with just her bf to do this amazing project [thats if we are to believe this fake news]…

since when did ladies deserved to die or suffer in relationships all because the man has bought them a private jet and that because of that they can’t free themselves to stay focus on their talent. [thats if we are to believe this fake news]..

Isn’t this even a clear vindication that She didn’t after all sleep with men to acquire her hard won shop but it was a project with her man who they have dated for five years [thats if we are to believe this fake news].. and not that she does men…

people should treat this story with a big laughter … For Now Let’s All Not Judge Base on what we are told always. The rule of Natural Justice requires Judgment or Conclusions after both sides are heard.

And so far as we are concerned we are only relocating from the American House Building To another bigger space.

Ghana Should get ready for a big announcement from us tomorrow for a bigger project which will take place on the 30th of June….

Fella Is More Focused and Determined To Be That Inspiration For All Hardworking Ladies. Our Women Should be Treated With Respect and Appreciated… This fake news could Happened to another close female you know or a family member..

Big Announcement Tomorrow..
kindly Follow @fellaMakafui on Instagram for the news..

– Richie
Manager, Fella Makafui [Brand]